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Upcoming ATA webinars this week

November 1, 2021

We have two fun and interactive ATA webinars coming up this week!

November 2 at 6 pm EDT: Ethics in Conference Interpreting with Katty Kauffman

https://www.atanet.org/event/ethics-in-conference-interpreting/


Duration:
 120 minutes
ATA CEPs: 2.0

What will you learn?

  1. Working definition of ethics in interpreting
  2. Core concepts and values of conference interpreters
  3. Best practices for onsite events
  4. Best practices for remote events
  5. Where ethics in onsite and remote events converge and diverge

Registration Closes: November 2, 4:00 pm EDT

November 4 at 7 pm EDT: The Power of Social Media: Key Strategies for Marketing Your Interpreting and Translation Services (free for ATA members!) with Mireya Pérez, MS

https://www.atanet.org/event/the-power-of-social-media-key-strategies-for-marketing-your-interpreting-and-translation-services/

What will you learn?

  1. What types of social media posts you can use as a marketing tool
  2. What is visual storytelling and how you can use it on social media
  3. How to identify your target audience
  4. How to create identity on social media
  5. What social media resources are available

Registration Closes: November 4, 10:00 am EDT

Filed Under: Interpreting, Professional Development, Webinars Tagged With: business, interpreting, marketing, professional development, webinar

Emergency Preparedness and Contingency Planning for Freelancers

February 25, 2021

A new webinar is coming up in ATA’s popular Back to Business Basics series!

On March 2 at 12:00 pm Eastern time, Karen Tkaczyk will talk about Emergency Preparedness and Contingency Planning for Freelancers.

As with all webinars in this new series, it will be free to ATA members (but you must register to attend). The recording will be available to members at no charge (non-members can access it for a small fee).

What happens if you are hit by the proverbial bus? Or have power outages after a weather event? Or have to spend unplanned time in the hospital? Sensible contingency planning is not only your responsibility but also a gift to whomever will be handling the business in your absence.

In this seventh episode of ATA’s Back to Business Basics webinar series, presenter Karen Tkaczyk will walk attendees through implementing a basic emergency plan, including office infrastructure, crisis communications, and business continuity.

What will you learn?

  • Where to start in making a plan
  • Which tools can help keep this simple
  • Whether to have instructions and message templates in all your working languages
  • How to reduce stress for those handling your affairs
  • How a business can smoothly restart operations after an emergency

Registration is open: https://www.atanet.org/event/emergency-preparedness-and-contingency-planning-for-freelancers/

Filed Under: Business Practices, Professional Development Tagged With: Administrative, business, ceu watch, professional development, webinar

SLD Podcast: Episode 17 with Dagmar and Judy Jenner

October 2, 2019

Check out the latest episode of the SLD podcast, featuring Dagmar and Judy Jenner! Ekaterina and Veronika talk to them about the changing professional landscape in translation and interpreting, thinking like a customer, overcoming impostor syndrome, and making marketing your services easier.

Dagmar Jenner is an experienced German, Spanish, French, and English translator. She is accredited as a conference interpreter by the European Union. She has an advanced degree in French from the University of Salzburg and a master’s degree in conference interpreting from the University of Vienna. She is an expert on the German orthography reform. She runs the European side of Twin Translations, while her twin sister Judy Jenner is in charge of business in the U.S. She is the President of the Austrian Interpreters’ and Translators’ Association UNIVERSITAS Austria. She teaches interpreting at the University of Vienna. She is also the co-author of The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation.

Judy Jenner, MBA is a Spanish and German translator and copywriter, federally certified Spanish court interpreter, conference interpreter, and award-winning small business owner based in Las Vegas, NV. She is a voting member of the American Translators Association (ATA) and the past president of the Nevada Interpreters and Translators Association (NITA). She now chairs NITA’s professional development committee. Judy is a master-level court-certified Spanish interpreter and a court-registered German interpreter in Nevada and serves on the advisory board of the Spanish/English translation certificate at the University of California-San Diego Extension, where she also teaches in the online translation program. Judy is also a certified California court interpreter (Spanish). In addition, Judy serves as one of the spokespersons of the American Translators Association.

Together, Dagmar and Judy run their boutique translation and interpreting business “Twin Translations”: www.twintranslations.com/

The Entrepreneurial Linguist: The Business-School Approach to Freelance Translation: www.amazon.com/The-Entrepreneuri…1392425098&sr=8-1

Judy and Dagmar Jenner’s blog “Translation Times”: translationtimes.blogspot.com/

Be sure to subscribe to the SLD podcast so you never miss an episode!

Filed Under: Podcast Episodes Tagged With: business, podcast

SLD Podcast: Episode 16 with the Black Squirrel Collective

July 30, 2019

In this latest episode of the SLD Podcast, Veronika and Ekaterina talk to the members of Black Squirrel Translator Collective (BSTC)! In 2016, Victoria Chavez-Kruse, Mary McKee, Jamie Hartz, and Elizabeth Nelsen established Black Squirrel Translator Collective, a working group that provides many tangible and intangible benefits. Tune in to learn how they did it, what working together means to them, and how you can partner up with your colleagues to take your business to the next level!


Just one day left to register for the SLD’s webinar on English>Russian editing on July 31! The more people sign up, the more reason there will be for ATA to continue with language-specific “division webinars.” Don’t miss out!

Filed Under: Business Practices, Podcast Episodes, Translation Tagged With: business, podcast, professional development

SLD Podcast: Episode 15 with Chris Durban

June 3, 2019

The SLD Podcast welcomes Chris Durban, a French>English translator based in Paris, specializing in finance and corporate communications. She is an active member of the translation community (despite her low profile on social media), the co-author of The Prosperous Translator”, and a contributor to “101 Things a Translator Needs to Know”. In this interview, she talks about the importance of embracing risk and standing out. Listen now on Soundcloud, iTunes, or Google Play, and be sure to subscribe so you never miss an episode!

Filed Under: Business Practices, Podcast Episodes Tagged With: business, podcast

Translation Scams, Part I. Recognizing and Avoiding Scams (SlavFile Reprint)

April 12, 2019

SlavFile Header

By Olga Shostachuk

This article is reprinted with permission from the latest issue of the SLD newsletter, SlavFile. You can find the current issue and an archive back to 1999 at http://www.ata-divisions.org/SLD/slavfile/.

You would think that after decades of attempting to scrupulously identify and combat the Internet’s oldest hustle, namely email scams, there`d be a fix for them by now. Alas, there is not. Internet access, social media, and the convenience and anonymity of email, along with the capability these provide for easily contacting thousands of people at once, enables scammers to work in volume. Although translators are generally aware of scams these days, even experienced, savvy translators get duped on occasion. The fraudsters continually refine their techniques and expand their targets, so it is crucial to stay alert.

This article describes some of the many email-based scams targeting translators (and often other types of freelancers as well). We hope this information will help you to better recognize potential traps and avoid them. The Federal Trade Commission (https://www.ftc.gov) is a great resource for further information on new and “recycled” scams and how to avoid cybercriminals.

Common types of scams

Many scams fall into a few broad categories, described below.

419 Advance fee fraud

This type of scam is also known as the Nigerian Prince scam, the Spanish Prisoner scam, the black money scam, Fifo’s Fraud, and the Detroit-Buffalo scam. These schemes are quite elaborate and, despite their somewhat preposterous appearance, they manage to hook a surprising number of victims. The classic 419 advance fee scam attempts to entice the victim into a bogus plot to acquire and split a large sum of cash. The translator variant of this scheme is usually one in which a translator is asked to perform a translation, paid in advance for the work, and then asked to refund an accidental overpayment.

Here is how it works. Once you’ve taken the initial bait, i.e., responded to the original job message, you will likely receive a sizable document to translate (usually 3,000-5,000 words) and an offer of payment. If you go on to accept the job, you will soon discover that the client has sent payment in advance (even if advance payment was not among the agreed-upon terms) and has “mistakenly” sent a check for a much larger amount than the agreed-upon fee. The scammer will ask you to return the excess funds, usually by bank wire. Alas, because of the length of time it takes to process a check, particularly one from overseas, by the time your bank informs you that the check is fake and no funds have been credited to your account, you will have long since sent the bank wire and had the money pulled from your account and transferred to the scammer. Thus, you are out whatever effort you put into the translation as well as the funds you wired to cover the “overpayment.”

Phishing emails

Phishing emails have been crafted to look as if they were sent from a legitimate organization, when in fact they aim to fool you into visiting a bogus website where you inadvertently download malware (viruses and other software intended to compromise your computer) or reveal sensitive personal or account information. Phishing emails usually contain a link that appears to take you to a legitimate company`s website to fill in your information, but the website is a clever fake and the information you provide goes straight to the crooks behind the scam.

Subscription scams

Subscription scammers approach translators (and other freelancers) with the promise of well-paying work, but they want you to pay for the leads or subscribe to their services for a fee. All they want is your money, not your skills. You might as well throw your money away.

Resume (identity) theft

In this scenario, fraudsters pluck a translator’s resume from a website such as www.proz.com, set up an e-mail account in the translator’s name, and send (often poorly crafted) e-mails posing as the professional translator and soliciting work. It is unclear how exactly this profits them, although they might get paid; but certainly it damages your reputation.

SlavFile editor Jen Guernsey warns of another scam in which the scammer impersonates a legitimate company. If a new company contacts you be sure to look closely at the website and domain name.

Recognizing and avoiding email scams

The screen shot below contains numerous red flags indicating that this email is likely a scam:

Source: www.webroot.com

1 and 2. The email is not addressed to the recipient by name. Here, the addressee is “you” and “Dear customer.” Either the fraudsters don`t know your name, or they are using a template and not bothering to customize it.

3. The email doesn’t make sense. In this instance, it might reference an account that you never created. Or it states that you have exceeded the number of login attempts allowed, when you haven’t even been trying to sign in to that account.

4. The email contains a surprising number of grammatical or spelling errors, even though it ostensibly comes from a professional entity such as a bank or a translation company.

5. The email encourages you to confirm that the email is legitimate by clicking on a link provided in the email itself.

6. The email contains a link to a site or an email address that does not match the text of the link. To see the link destination, simply hover your cursor over the website link (without clicking), or click on the email address link, and you will see that the website or email address does not match the email originator or the purported destination. In this example, you can see the true link address displayed along the bottom of the screen.

Here is another typical example of a fraudulent solicitation. In November 2017, an email from George Boucher, georgyboucher@gmail.com, landed in my mailbox. It read: My dear! I’m in need of your service to translate the attached English content document. However, I have some questions such as:

1.How much would you charge per page, word or for the entire translation?
2. Specialized language/s.
3. Preferred mode of payment, though I would like to propose cashier’s check or bank certified check and do not hesitate to confirm if this is okay by you.
Project deadline is 1 month starting from 12/20/2017.

What are the warning signs here?

1. First of all, no client, especially a new one, is likely to call you “My dear.”

2. Grammar, style, and register are all off.

3. If a “client” found your info somewhere online, he or she would already know your language combination(s). No legitimate client reaches out to a translator without specifying the required language pair.

Tips to help you avoid being taken

The following recommendations can minimize your chances of falling victim of an email scam.

1. Utilize good general cybersecurity practices:

  • Filter spam
  • Don`t trust unsolicited email
  • Treat email attachments with caution
  • Don`t click links in suspicious or unsolicited email messages
  • Install antivirus software and keep it up to date
  • Install a personal firewall and keep it up to date
  • Install and activate a web tool that identifies malicious sites (every standard browser now has a tool you can turn on to alert you if a website you are trying to access appears malicious)
  • Configure your email client for security.

2. Never share your banking information with somebody you don’t know. If your overseas clients insist on paying you via wire transfer, or this is your preferred method of payment for overseas clients, you may set up a separate secondary account in your or any bank which you would use only for wire transfers for your overseas clients and transfer the money to your regular bank account right after the transaction. This is a great way to safeguard your regular account in case your bank info is hacked. 3. Ask as many questions as you can. If a “client” tells you that she has a 30-page article to translate, ask for the subject, style, details, background, and the like. A legitimate client will be able to give you all of this information in a blink, whereas a scammer will avoid the answers or will give you answers that seem off or simply don’t make sense.

4. Be suspicious if an email says that they found you on https://www.atanet.org/, for example. People generally make reference to institutions, not domains.

5. If you receive a link to a site or a downloadable file from a known colleague but your colleague has not communicated with you in advance and/or you don’t know why you’re receiving the link, do not click on it. Instead, contact your colleague and ask him or her about the matter. Do NOT respond directly to the email. Create a new email, or better yet, call.

6. Use your own link. If you receive a message supposedly from a legitimate company, go to its site directly from the web using any search engine but not through the email you received . This is the ONLY way to guarantee that you land on the legitimate site of a known company.

7. Hover before you click. Whenever you receive an unsolicited email asking you to “click here,” beware – even if it sounds like a legitimate company. The same goes for social networking links that take you to what appear to be login pages. These may in fact be sites designed to steal your information.

8. Google the named company or individual. Try keying in their name as well as an excerpt from the message text. Crooks often use the same wording and names for multiple translation scam attempts.

9. Ask for an advance fee. If the job is large, ask to be paid in installments and ask for a retainer. If at any stage the “client” suggests they’ve overpaid and asks you to wire back part of the payment, don’t! It’s a scam. Do not begin working until the payment fully clears. Be prepared to pay a bank fee if the check is fake.

10. Set up a PayPal or Square account, or any alternative thereof, (https://www.merchantmaverick.com/top-7-square-alternatives/) to be able to take a full or partial payment in advance from a new or unknown client that you find suspicious. 

11. Pay no commissions or subscription fees. Translation is a large, fast-growing field, so you shouldn`t have to pay to get work. Try to be creative in finding your own clients.

Valuable resources:

Lesson 61: How to protect your translator CV from scammers?

https://www.proz.com/about/translator-scam-alerts

http://www.translator-scammers.com/translator-scammers-directory.htm

https://www.proz.com/forum/946

https://www.ftc.gov

Olga Shostachuk is a PhD Candidate in Translation Studies at Kent State University, Kent, OH, where she previously completed her M.A. in Translation degree. She also holds an M.A. in Education and Linguistics from Lviv National University in Ukraine and a paralegal degree from the Academy of Court Reporting in Cleveland, Ohio. Ms. Shostachuk served as the Vice Chapter Chair for Ohio IMIA and currently is a Ukrainian editor for SlavFile, the newsletter of Slavic Languages Division of the ATA. She is also a Ukrainian into English grader for the ATA certification exam. Her research focuses on legal and medical translation, computer-assisted translation, psycholinguistics, localization, pedagogy, and assessment. She can be reached at olgalviv27@yahoo.com.

end of SlavFile reprint

Filed Under: Business Practices, SlavFile Tagged With: business, SlavFile

SLD Podcast: Episode 13 with Alaina Brandt

March 11, 2019

The 2019 season continues on the SLD Podcast with Alaina Brandt, a business owner, Spanish-to-English translator, and expert on project management and processes. Ekaterina and Veronika chat with Alaina about best practices in project management, sources of communication failure, and the state of localization training in the US.

Listen now on Soundcloud, iTunes, or Google Play, and be sure to subscribe so you never miss an episode!

Filed Under: Business Practices, Podcast Episodes Tagged With: business, localization, podcast, project management

ATA58 Review: Working with Direct Clients. For Real. (IC-8)

December 19, 2017

Image showing graffiti of a sunflower captioned "always room to grow"

Review by Ekaterina Howard

Photo by Kyle Glenn on Unsplash

At ATA conferences I make attending Chris Durban’s sessions a priority (even SLD’s Ru>En slam could not tear me away), and to me they invariably become one of the highlights of any conference.

This year’s session tied in nicely with the session on blind spots at ATA57, which effectively became the primary source of my business development plan for 2017 (as easy as that!).

In the “Working with Direct Clients. For Real.” Session Chris Durban addressed the most common constraints that prevent translators from moving out of the mass-market segment (although some direct clients can be mass-market, too) into the premium segment (which is where recognition, satisfaction and high rates come together).

The main constraints are:

  • Good writing and/or good quality are a given, not a differentiator, as are native-level quality and consistent terminology.
  • Instead of generic statements that do not add up to anything distinctive, you have to provide specific examples of value that you bring to the table.
  • Quality may be (and frequently is) affected by any or all of the following factors:
    • Time pressure
    • Blind spots
    • Cynicism
    • Overselling (and under delivering).

To start working with direct clients:

  • The factors that go into producing a product that is not likely to be MT-replicated or replaceable are: Time + Brain + Talent. Plan accordingly
  • Understand priorities of direct clients in your segment (likely not price-driven). Know what is mission-critical or sensitive
  • Find a partner (reviser)
  • Create a client-friendly system: be generous, be efficient, do not make clients jump through multiple hoops to work with you
  • Be friendly and enthusiastic. Do not snark. Do not blabber
  • Be honest on your experience and on whether or not you subcontract. Specialization goes deep, not wide (to eliminate blind spots)
  • Research and stalk (professionally, of course) potential clients
  • Be mindful of scalability vs quality restraints
  • Sign your work
  • Offer solutions instead of words on a page.

If you are considering working with direct clients, for real or hypothetically, you might want to look up The Prosperous Translator — Advice from Fire Ant & Worker Bee at https://prosperoustranslator.com/, follow Chris Durban’s blog at https://chrisdurbanblog.com/author/christinedurban/, or read a review of the first Business Acceleration Masterclass for Translators and Interpreters by Jayne Fox: http://foxdocs.biz/BetweenTranslations/business-tips-translators-chris-durbans-masterclass/.


Even if you feel that you are not quite ready yet, it is not too early to start getting ready to move towards working in the direct client segment. I believe that one of the most important things you could do is not learn how to market yourself (although this won’t hurt), but continuously work on your translation and writing skills.

If you are an SLD member, you can join the SLD Certification Exam Prep Group to exchange translations with other participants and discuss the challenges on a monthly basis. If you would like to up the ante, consider participating in SLD translation slams, either by submitting a slam proposal for the next ATA conference, or by volunteering to join a virtual slam. Those are all great starting points for working on your translation skills, and I hope that someday there will be an event similar to “Translate in…” (in 2017 it was in Quebec City – http://www.ontraduitaquebec.com/en/about/) for Slavic languages.

On that note, I invite you to share your collaboration experiences, your stories of growing as a translator, and your tips on working with “dream” direct clients.

Ekaterina Howard is an English to Russian and German to Russian translator working with marketing materials. She is the current Administrator of the Slavic Languages Divisions. You can follow her blog at http://pinwheeltrans.com/blog, stay in touch on Twitter (@katya_howard), or connect with her on LinkedIn (https://www.linkedin.com/in/ekaterinahoward). If you would like to become SLD’s next translation slammer, you can reach her at ekaterina@atasld.org.

Filed Under: Annual Conferences, ATA, ATA58, Translation Tagged With: ATA58, business, conference, marketing, professional development, session review, translation

ATA58 Review: Selling Your Translation and Interpreting Services (IC-4)

December 4, 2017

People shaking hands

Review by Tyler Langendorfer

Photo by rawpixel.com on Unsplash

Last month at the ATA’s 58th Annual Conference in DC, John Di Rico presented the session “Selling Your Translation and Interpreting Services,” a talk focused on the techniques required to successfully acquire and retain direct clients. Di Rico, a French-to-English translator as well as Sales and Marketing Manager for WordFast, advocated a “customer-centric” approach that encouraged sellers to rethink their own views on the buyer-seller relationship.

Di Rico began his talk with a sample email from a prospective buyer and asked audience members to form groups in order to discuss how they might respond. After each group shared their ideas, Di Rico would outline his recommendations, then ask the groups to again brainstorm solutions to another series of questions. During the initial rounds of discussion, Di Rico drew attention to the most important details a seller ought to obtain initially: the name, title and company of the prospective client; how they found out about the seller; the buyer’s present goal; and the challenges they have with their current process. Once these have been identified, the seller can move on to the next step and compose a champion letter for the potential client.

A champion letter is perhaps the most important communication effort in the buyer-seller relationship, as it underscores why the buyer should choose the seller’s services. It also demonstrates a strong degree of professionalism and courtesy. According to Di Rico, it has five parts: a statement of goals (or shared goals), a summary of the current situation and the capabilities required to address it, at least one potential benefit from the seller’s services, and the next steps should the buyer maintain their interest.

Other advice of note included Di Rico’s statement that sales is a conversation, one that requires patience and a strong willingness to find solutions for the buyer. Also, to build a strong, personable relationship with a buyer early on, Di Rico advised that the seller try to schedule a phone call in their first email response. Lastly, the seller should not invest too much time in obtaining a client that is uncooperative in providing the info needed to conduct their business.

For this writer, Di Rico’s approach seemed reasonable and well worth considering. Although not all his recommendations may have been new to session attendees, it was beneficial to closely examine the techniques sellers utilize when they interact with prospective buyers. Perhaps the most salient takeaway was Di Rico’s emphasis on making sure that the seller understands the buyer’s needs and that they work with them to reach a solution. Even with the focus on direct clients, translators and interpreters can nonetheless incorporate Di Rico’s recommendations into their relationship with agencies, as they could also benefit from a heightened sensitivity to a project manager’s needs. Furthermore, customer-centric selling enables the seller to rethink the value of their services and may provide for a renewed sense of purpose in their professional goals. In other words, what does it mean to translate or interpret, for the sellers themselves, the buyers, and perhaps also the greater social good.

Tyler Langendorfer (tyler@aegistranslations.com) is a translator of German and Spanish specializing in marketing, social sciences, and humanities translation. He is a participant in the ATA Mentoring Program and has been studying Russian independently since 2014.

Filed Under: Annual Conferences, ATA, ATA58, Interpreting, Translation Tagged With: ATA58, business, conference, interpreting, marketing, session review, translation

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