ATA SLD

Slavic Languages Division (American Translators Association)

Upcoming ATA Events: June 2021

ATA’s events schedule is as busy as ever. Here are a few upcoming events not to miss!

“Introduction to Localization” by Alaina Brandt
June 15, 12:00 pm – 1:00 pm EDT / ATA CEP: 1.0
ATA members: $45; non-members: $60. Click to register.

Localization is the act of customizing language services and products to audiences who speak different languages. The strategies employed in localization are highly dependent on cultural, subject field, and textual/product expectations. Localization strategy is tailored to business goals in areas like sales, expansion, and growth. Localization work is performed in a dynamic environment of rapid technological advancements, ever-shifting regulations, and looming and unforeseen risks.

Join us to learn about opportunities in this exciting field and the skills needed to be a successful localizer. You will leave this session understanding that localization is anything but a one-size-fits-all approach.

Virtual Brainstorm Networking
June 29, 5:00 – 6:00 pm EDT
FREE and limited to ATA members! Click to register.

Join your colleagues for this fun, fast-paced hour of solving common business challenges in small teams. Attend this virtual event to meet new people, learn new skills, and expand your support network, while sharing your own experiences. Don’t miss it!

“Practical Strategies to Capture Notes Virtually When Providing Remote Interpreting” by Armando Ezquerra Hasbun
June 30 / 11:00 am – 12:00 pm EDT / ATA CEP: 1.0
ATA members: $45; non-members: $60. Click to register.

The pandemic has forced us to adapt to interpreting from home. In this webinar we will review basic and advanced pointers on how to use low-cost or free programs and applications you may already have to capture information, bypassing the traditional approach of handwritten note-taking strategies.

“Interpreting Insults from Spanish into Your Target Language” by Darinka Mangino
June 30 / 1:00 pm – 2:30 pmEDT / ATA CEP: 1.5
ATA members: $65; non-members: $90. Click to register.

Even seasoned interpreters have a hard time making the right choice when dealing with big words and colloquial expressions when content is more emotional than technical. In some cultures, expletives might be used as a form of flattery and expressions of closeness, even if authoritative dictionaries list those big words as taboo.
When you do not know how to interpret insults, you may use a different register than the speaker used originally. A colloquial expression could become a formal one or—even worse—a word that is key to the message could be omitted.

Having a strategy to delve into the cultural meaning will help you detach from the awful feeling of uttering insults you don’t mean but have to say in the first person. You will make confident choices and be assured that you did not compromise the speaker’s agency or your client’s trust.

In this webinar, you will learn how to not take words at face value, how to perform a comprehensive analysis of the message, and how to convey the speaker’s message accurately.

Register for both “Practical Strategies to Capture Notes Virtually When Providing Remote Interpreting” and “Interpreting Insults from Spanish into Your Target Language” and save $15!

Upcoming Virtual Workshop in Russian: Interpreting Idioms and Cultural References

Join us on March 13 for ATA’s first virtual workshop, held in cooperation with the ATA Slavic Languages Division: Interpreting Idioms and Cultural References (presented in Russian)!

Being able to understand and deal with colloquialisms and idiomatic expressions is an essential part of a professional interpreter’s skill set.

In this 2-hour interactive workshop, presenter Yuliya Speroff will introduce participants to common idiomatic expressions encountered in spoken discourse and equip participants with strategies for interpreting idioms and cultural references.

The participants will be able to apply their newly acquired skills through small group discussions and practice activities.

Registration is open, but space is limited, so hurry up and register today: https://www.atanet.org/event/interpreting-idioms-and-cultural-references/

This virtual workshop is approved for 2 CCHI CEUs and 2 ATA CEPs.

ATA Webinars on Audiovisual Translation

The industry stats say it all: the average person will increase their daily online video watching from 84 minutes in 2020 to 100 minutes in 2021, while the total time collectively spent viewing online videos has increased 32% a year on average since 2013.

The demand for audiovisual translation is growing rapidly. So, if you’re thinking of adding a new specialty to your services, this is a good one to vet.

These two webinars organized in collaboration with ATA’s Audiovisual Division that will give you the introduction you need.

Attend them live on February 24, 2021, or watch the recordings at your convenience.

Subtitling: How a Text Translator Can Become a Subtitler by Deborah Wexler

Subtitling is a translation job. You’re a translator. Shouldn’t that be enough? Actually, it’s not. When you’re translating a book or document, you have a single stream of text to deal with. When you’re translating a movie, you have two streams of information coming at you at the same time and are limited by reading speed and the number of characters allowed. And the differences don’t stop there.

Is this specialty a good fit for your business? Register now to find out!

ATA Member: $45 – Register Here Non-Member: $60 – Register Here

You will learn: 

  • The differences between text translation and subtitling
  • Subtitling formatting
  • Basic functions of subtitling software
  • The dos and don’ts of managing time and space constraints
  • How to train yourself in subtitling

Closed-Captioning and SDH: An Introduction by Mara Campbell

The techniques of closed-captioning and subtitles for the deaf and hard-of-hearing (SDH) are great entry-level tasks in the audiovisual translation industry. Presenter Mara Campbell will cover roll-up captions and pop-on captions with and without placement, as well as the pros and cons of available freeware and professional software.ATA Member: $45 – Register Here Non-Member: $60 – Register HereYou will learn:

  • An understanding of how closed-captioning and SDH are produced
  • The similarities and differences between the two
  • The different types of closed-captioning and SDH
  • Available freeware and professional software
  • Qualifications and skill sets professionals need to have

Register for Both Webinars and Save!

ATA Member $75   Non-Member $105

And if you are interested in audiovisual translation, check out the previous ATA webinars on this topic: What Is Audiovisual Translation? and Audio Description: The Visual Made Verbal

Register for SLD Newcomers Lunch at ATA60!

People eating
Photo by Priscilla Du Preez on Unsplash
Join your SLD colleagues to welcome newcomers to the ATA conference! Sign up for the SLD Newcomers Lunch and meet the new faces of our industry and division – or, if you’re a newcomer, introduce yourself to the old hats.
SLD NEWCOMERS LUNCH

Who to lunch with the first full day of the conference? Why, your SLD colleagues, of course! This event gives first-time conference attendees a chance to meet their experienced colleagues, so all are welcome! We will dine at the Grand Central Palm Springs – see info below. Meet us in the lobby of the Renaissance Palm Springs Hotel (connected to the convention center) at 12:20 to walk over together (about a 12-minute walk), or just meet us at the restaurant around 12:30. Reservations required. Space is limited; to reserve your spot, please email Jen Guernsey at jenguernsey@gmail.com by Tuesday, October 22.

Thursday, October 24
12:30 PM
Grand Central Palm Springs
160 La Plaza, Palm Springs, CA

Also wondering where to get dinner that same Thursday? Join the SLD for its annual division dinner! This year it will be held 7-9 PM on Thursday at the Greek Islands restaurant. The cost is $58.00 per person (incl. sales tax & gratuities), and seats can be reserved via PayPal to eugenia@sokolskayatranslations.com (preferred) or mailed check received not later than Friday, 10/18/2019. Checks should be made payable to “Eugenia Tietz-Sokolskaya” and mailed to: 565 Juniata Ave, Swarthmore, PA 19081. Please mention any dietary restrictions when you purchase your ticket. There will be no last-minute ticket purchases. If you intend to pay cash at the Welcome Celebration, you must let Eugenia know in advance and bring exact change. We hope to see you there!

ATA59 Pre-Conference Bulletin Available!

Are you not yet excited enough for this year’s Annual Conference? Are you wondering what you can expect if it’s your first time? Are you looking forward to perennial events like the SLD Dinner or Newcomers’ Lunch and wondering about the details? Then you’re in luck: the SLD’s ATA59 Pre-Conference Bulletin is now available to answer all your questions!

You can find the bulletin on the SlavFile page or directly here. This year’s edition includes information on off-site events such as the SLD Dinner and Newcomers’ Lunch, links to past conference reviews, meeting minutes and other SLD business, and – new this year – a rundown of SLD Podcast interviews with conference session presenters. You can find the episodes themselves on SoundCloud, or subscribe on iTunes or Google Play.

Looking forward to seeing you all at ATA59!

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