[et_pb_section bb_built=”1″ specialty=”off” _builder_version=”3.21.1″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” z_index_tablet=”500″ next_background_color=”#000000″][et_pb_row _builder_version=”3.21.1″ z_index_tablet=”500″ custom_margin=”0px|||” custom_padding=”0px|||” background_color=”#bc9e5d” module_alignment=”center” use_custom_width=”on” custom_width_px=”1200px”][et_pb_column type=”4_4″][et_pb_cta _builder_version=”3.21.1″ title=”Palm Springs” background_color=”rgba(0,0,0,0.5)” background_image=”https:\/\/www.splash-demos.it\/ild\/wp-content\/uploads\/2019\/08\/AdobeStock_103195268.jpg” background_blend=”multiply” text_orientation=”left” header_font=”|800|||||||” header_text_align=”left” header_text_color=”#ffffff” header_font_size=”25″ body_font=”Titillium Web|700|||||||” body_text_align=”left” body_text_color=”#7aa2b5″ body_font_size=”40″ z_index_tablet=”500″ body_line_height=”1.2em” custom_padding=”10%||10%|”]<\/p>\n
Persuasion<\/p>\n
[\/et_pb_cta][et_pb_text admin_label=”barra info newsletter” _builder_version=”3.21.1″ z_index_tablet=”500″ text_text_color=”#ffffff” text_font=”|600|||||||” custom_padding=”|||60px”]<\/p>\n
ROMINA MARAZZATO SPARANO<\/a><\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”intro” _builder_version=”3.21.1″ text_font=”|700|||||||” text_text_color=”#7aa2b5″ text_font_size=”20px” z_index_tablet=”500″]<\/p>\n Do you need some persuading to attend this year\u2019s ATA Conference in Palm Springs? I bet you know about Palm Springs\u2019 delightful weather in the fall, its hot springs, stylish hotels, yummy restaurants, and relaxing spas.<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”3.21.1″ color=”#bc9e5d” divider_style=”dashed” divider_position=”center” divider_weight=”3″ height=”10px” z_index_tablet=”500″ \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text admin_label=”text” _builder_version=”3.21.1″ header_3_font_size=”20px” z_index_tablet=”500″ header_3_line_height=”1.5em”]<\/p>\n Let\u2019s add to that list the vintage boutiques and design shops that go with its mid-century, modern architecture, so fun for window-shopping after a day of sessions. But the true reason to attend the ATA Conference is inside the host hotel itself. Especially starting last year, the Conference has taken a quality leap for the better.<\/p>\n You may think that the cost is steep, with the early bird price tag at over $500 for registration alone. Then, you factor in accommodations and travel expenses\u2014likely airfare, even within California, and you could be in for well over $1000. But when you consider the caliber and experience of the presenters, and the variety and, as of late, depth of content, you realize that it\u2019s actually well worth it. In a sense, the price serves to deter casual attendees and instead encourage committed translators to attend and collaboratively further their professional skills. For it is not only within the sessions that learning happens. There is a huge amount of talent in the attendees that both presenters and fellow attendees benefit from during discussions and networking sessions throughout the conference.<\/p>\n For a number of years, sessions leaned heavily on the beginners\u2019 side. But a conscious effort has balanced the range of depths and topics covered at the conference. You will indeed still find sessions to support those new to the profession, both in terms of translation and business skills. Of interest for first time attendees and young professionals is the Buddies Welcome Newbies program, where first-timers and veterans are paired up and take part in some getting-to-know-you and networking activities.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”text” _builder_version=”3.21.1″ header_3_font_size=”20px” z_index_tablet=”500″ header_3_line_height=”1.5em”]<\/p>\n But those with longer professional experienced will find juicy sessions as well. Some presenters organize interactive sessions allowing input from the audience and generating (and moderating) valuable dialogue. Some presenters go in-depth with the topics they cover and add valuable insights and tools to the experience translators\u2019 toolbox. And presenters are taking cue from Ted Talk tips: they shake up the delivery of content (yes, if you are or want to be a presenter DO NOT read your session!), they stick to what they know, making it authentic, and use slides for emphasis and examples rather than boring cheat sheets for themselves.) <\/p>\n It all boils down to becoming better translators together. Attending conferences and other continuing education events is also about networking with colleagues. Not a minor advantage is putting real faces and voices together with those we work with digitally. And, of course, the flip side of the synchronous experience is what we take away and sticks with us: the secrets and tips of our craft and the connections with colleagues who will help and support us once we are back home. <\/p>\n Inside and outside the sessions, we learn to revisit what we do, share it with others, incorporate all that technology has to offer, and continue to improve. Attending events like this imbues a renewed love of our craft, a sense of confidence in our ability, and the recognition that it is only in each other\u2019s company that we can truly grow. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#000000″ next_background_color=”#bc9e5d” _builder_version=”3.21.1″ z_index_tablet=”500″ global_module=”482″][et_pb_row global_parent=”482″ _builder_version=”3.21.1″ z_index_tablet=”500″ custom_padding=”|60px||60px” background_color=”#7aa2b5″][et_pb_column type=”3_4″][et_pb_text global_parent=”482″ _builder_version=”3.21.1″ z_index_tablet=”500″ text_orientation=”right” text_text_color=”#ffffff”]<\/p>\n
\nI hope that you will join us in Palm Springs and think about sharing what you know as a presenter in the future!<\/p>\n