Thoughts regarding how people choose professional services – including translation By Stephen Rifkind With some 15 years of experience and an MBA in marketing, I still find marketing my services a bit of a search for the holy grail, i.e. a never-ending quest with insufficient results. Recently, I decided to approach the issue from the opposite direction. I asked myself a question: How do I find and choose a provider of a professional service whose quality I do not have the knowledge to assess? For example, most businesses, large and small, require an accountant, who works in mysterious ways to reduce tax burden and keep the tax authorities at a distance at the same time. How can an entrepreneur know which accountant is the most effective and cost effective? The most … [Read this article] about Thoughts regarding how people choose professional services
Main Content
Featured Article
Most Recent Articles
A Methodological Approach to Contract Translation
By PaulaA 5 Comments
Even without methodology, many professionals can still render exceptionally well-written and accurate target texts. But even those who put the “pro” in professional sometimes struggle to explain their linguistic choices and could probably benefit from a thought-out and methodological approach to translation
Thoughts regarding how people choose professional services
Thoughts regarding how people choose professional services – including translation By Stephen Rifkind With some 15 years of experience and an MBA in marketing, I still find marketing my services a bit of a search for the holy grail, i.e. a never-ending quest with insufficient results. Recently, I decided to approach the issue from […]
2019 LAW DIVISION ANNUAL LUNCH – REGISTRATION NOW OPEN!
2019 LAW DIVISION ANNUAL LUNCH – REGISTRATION NOW OPEN! Join the Fun during ATA’s 60th Annual Conference in Palm Springs, California! We are excited to announce the 2019 Law Division Annual Luncheon! This year, we would like to invite you to have lunch with us at Le Vallauris Restaurant, the Palm Springs Valley highest rated […]
Horses for Courses: Legal – Financial Mutualism
Horses for Courses: Legal – Financial Mutualism We all know the stereotype that lawyers can struggle with numbers. Since I don’t trust stereotypes, I’ll start from the reality that lawyers or legal translators usually encounter financial terminology that calls for some extra research and effort. By the same token, translators specializing in finance may face […]
The Impact of Errors in Patent Translation
The Impact of Errors in Patent Translation By Heike Holthaus Study of the Steinbeis Institute for Intellectual Property Management: About 81% of study participants know from their own practical experience of cases of errors in the translation of patent applications More than one in four reported being aware of situations where translation […]