by Stephen Rifkind
Originally published on Stephen’s blog, Tip of the Tongue. Reposted with permission.
I had the pleasure of attending the American Translators Association conference in Portland, Oregon and have even recovered from the jet lag (more or less). As with all packed events, it takes some time to absorb all the impressions and information, especially when more than 1500 people attend and share their perspectives. Looking back, the conference was remarkable for the matters people discussed and no less for what they did not discuss, producing great food for thought on the future of the profession.
This large national conference featured, as always, a great variety of lectures, amazing networking opportunities and a national, if not global, view of the profession. The presentations, with a choice of 9 different topics in each time slot over 3 days, varied widely, with topics ranging from approaches to technological matters and specific markets to directed advice for experienced and new translators alike. The two most striking features were the quantity of presentations for interpreters, which indicates the vivacity of this field, and the emphasis on specific markets and issues for translators. I confess that while I gave two presentations (project-based quotes and how to make a presentation), I failed to attend a lecture not because I was not interested but because the conversations in the hallways were far more tempting, relevant and important. I had learned from my previous ATA conference 5 years ago (BC – before Corona) in Palm Springs that it is impossible to talk to each to each and every person at a conference with more than 1,000 people. Therefore, this time I strived to have longer and more impactful conversations with fewer people. This approach was less stressful and more effective in building contacts, the most important purpose of an industry conference. From these conversations, I gained a feel for the spectrum of the language specialist industry, the business trends, and the hopes and fears of translators and interpreters in all fields. This conference provided much information on the state of the industry.
Of no less importance were the topics and statements I did not hear. First, nobody expressed the thought that AI was the death of the industry. As in all technological innovations, some language specialists were more enthusiastic about ChatGPT than others. However, I did not hear any extreme forecast of the imminent disappearance of AI or it replacing human translators. In the same vein, I did not hear about people wishing to leave the industry due to the changes in the market and translation technology, only the search for how to adapt to and effectively adopt them. Finally, I did not hear complaints about low rates. To clarify, people mentioned irrelevant and/or ridiculous rates proposed by certain agencies. However, the translators stated them as facts that are a part but not the whole of the industry. In short, I heard no prognosis of the impending death of the human translation industry.
Between the said and unsaid, I understand, perhaps incorrectly, that the future of the translation industry depends on adapting to the everchanging landscape of technology and markets and providing support to new translators to help them navigate it. AI, just as machine and neural translation, is changing the manner in which translation providers and buyers operate. This process began decades ago with the major difference today being the pace of development. This rapid evolution creates a “future shock” syndrome even for younger professionals. Yet, each person has the freedom to leverage technology depending on their individual niche, willingness and skill. It is not an all or nothing matter but a much more subtle evolution. Concurrently, markets are changing. Some 20 years ago, local or national agencies dominated the industry, handling all types of texts. Today, multinational agencies rely on volume, causing freelancers to specialize and reach out directly to customers in order to achieve rates that allow them to earn a living. Moreover, customers no longer need to pay a human translator to handle a simple text for personal use as ChatGPT or even Google Translate handles them quite satisfactorily. As in many industries, translators must specialize, such as in the fields of medicine, law and marketing. Finally, while it was never easy, new translators find establishing a translation business quite complicated and confusing. The relevance of national translator organizations has thus only increased as they can and do provide vital information that allow newcomers to quickly find and establish themselves in this complex market. The road alone is more difficult than ever. The world of translation and interpreting is not disappearing but constantly evolving, requiring language providers to adapt accordingly.
One of the purposes of national conferences is to provide a wide-angle picture of the industry, similar to the image produced by the multiple eyes of a fly. ATA65 presented an industry in transition but healthy and vibrant, not to mention ambivalent about the changes that are occurring but facing them at the same time. Attending it was an intense but rewarding experience for me personally. I strongly recommend any translator or interpreter, whether experienced or new to the profession, to attend such events and join your national or regional organization. To paraphrase John Donne, no translator must or should be an island. Each is part of a larger and inspiring industry as I rediscovered this month. Translators, interpreters and conferences do matter.
Stephen Rifkind has been a translator for 20 years (Hebrew, Russian, and French into English) and an English lecturer for some 30 years. He specializes in legal and financial translation as well as official documents.