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Human Rights Translation: An Interview with Lucy Gunderson

February 1, 2021

SLD member Lucy Gunderson has had an active role in ATA and SLD for many years. SLD members know her as a past Administrator of the Slavic Languages Division (2011-2015), an extraordinary colleague, and an expert in human rights translation. This important subject seems fascinating to many, but it is challenging to find information about what it takes to work in this field.

We asked Lucy to share her story and advice with SLD members. She also presented an ATA webinar on this topic in September 2020, which is now available on-demand.

  • Can you please share your story of getting started as a translator?

I remember learning the instrumental case at the end of first-year Russian. We had to answer the question “Кем Вы будете?” (What are you going to be when you grow up?). My vocabulary was quite limited at the time, but I went carefully through the choices. Doctor – No. Lawyer – No. Engineer – No. Переводчик – Hmm. “Я буду переводчиком!” So I guess I’ve always felt an obligation to remain faithful to that solemn oath I took in first-year Russian.

I held “regular” jobs (English teacher in Russia, document manager/translator at a banking company doing business in Russia, editor at a newswire service) before going full-time freelance, but I always did some translation as part of my job or on the side. I understood fairly quickly that I wasn’t suited to a corporate environment (or, to put it better, that the corporate environment wasn’t suited to me!), so when an attractive translation opportunity presented itself, I started working part-time at the editorial job. That part-time job was eventually moved to another city, so I took the leap and started working towards full-time translation.

  • Why did you start specializing in human rights and how did you build up your expertise in this area?

I never consciously made the decision to specialize in human rights, but I can see how I ended up here when I look back.  I spent my junior year in Voronezh, Russia. I arrived two weeks after the August putsch in 1991 and stayed until June 1992, which means that I witnessed the dissolution of the Soviet Union and the formation of newly independent states. I returned to Russia in 1993 and experienced the October 1993 coup and, later, the currency fluctuations of the mid- to late 1990s. This experience living in Russia was what initially sparked my current interests in human rights, international relations, and law.

My first referral for a human rights translation came from an SLD colleague (Nora Favorov). The file she asked me to handle was about electoral fraud in Belarus. I was initially worried about my ability to translate this file, but then I realized that 1) I actually knew where Belarus was, 2) I actually knew who Lukashenka was, and 3) I had read an awful lot about electoral fraud when I lived in Russia, so I was probably better prepared than I thought to translate this. The client was apparently happy with my translation because they kept coming back to me for more and also referred me to other human rights groups.

I am constantly building up my expertise by pushing at my boundaries. It’s important for us to specialize and know our limits, but it’s also important to understand when we can stretch those limits just a bit.

  • What type of clients do you usually work with and why do they need their documents/content translated?

My main human rights clients are NGOs, although I have also worked with one agency that specializes in human rights. The kinds of documents they need translated are reports for UN Committees, government agencies, the human rights community, and the general public; columns and articles for online media; and sometimes even primary sources.

  • Can you share an example of the most rewarding project you have ever worked on and why it felt this way?

My most rewarding project has been ongoing for several years and is the #AllJobs4AllWomen campaign. The goal of this campaign is to get former Soviet countries to repeal the List of Arduous, Harmful, and Dangerous Jobs Prohibited for Women. My work on this project has involved translating reports for the Committee on the Elimination of All Forms of Discrimination Against Women (CEDAW) and columns for the general public about this list. Now, several former Soviet countries have repealed their lists and others have shortened theirs or agreed to review them specifically because of the pressure mounted by this campaign. So I feel very good about being the main English-language voice for this campaign.

Another project involved mining on indigenous lands. The affected indigenous group won a court battle against the mining company and had their lands returned to them. Even though the court proceedings took place in Russia, my client in this case had repeatedly raised this issue at the international level using my English translations. I believe this had some impact on the outcome, so that makes me proud.

  • What project was the most challenging and why?

The most challenging projects are the ones that touch my emotions the most.

One was the translation of a blacklist, published by the Luhansk People’s Republic, of Ukrainian police officers (along with their photographs) who were allegedly actively working against the Luhansk People’s Republic. This list called for the capture or murder of these officers. Even though I understood that the purpose of my translation was to reveal atrocities, it was still difficult to process.

Another difficult project was the translation of a letter from a political prisoner to his wife.

If you work in this area, it really helps to have someone to talk these jobs through with. I have found that my clients have struggled with the psychological effects of this kind of work and are more than ready to talk about them, so that has helped me get through these difficult jobs.

  • What are your favorite resources for research and continued professional development on human rights, translation, and related topics?

For human rights, my favorite resources are Human Rights Quarterly (published by Johns Hopkins University press), Universal Human Rights in Theory and Practice, by Jack Donnelly, and Human Rights: A Very Short Introduction, by Andrew Clapman. The first keeps me updated on current human rights issues and helps me understand major trends in this area, and the last two are great for reference information when I have trouble understanding a certain concept. And of course, the Amnesty International (AI) and Human Rights Watch (HRW) websites are extremely useful resources for understanding contemporary challenges, learning new terminology, and improving my writing in this field.

For translation/writing resources, I also recommend the AI and HRW websites because their publications on Russia are almost always available in the original English and a Russian translation, which helps with terminology and writing. I would also recommend any book on plain language, since human rights documents can be heavy on the legal language. I love Dreyer’s English for grammar.

  • What advice would you give to colleagues who would like to start specializing in human rights translation?

Network, network, network! I’m lucky to be based in New York City, so I have been able to attend several talks at universities here where I made some contacts, and I’ve even represented ATA at the UN twice. The pandemic hasn’t been good for much, but it has presented the perfect opportunity for people who don’t live near universities to attend lectures online that they wouldn’t have been able to attend otherwise. I think it’s perfectly acceptable to email a speaker that you hear online and establish contact with them. Both Columbia University’s Harriman Institute and New York University’s Jordan Center have had great online offerings since the pandemic started. You can sign up for their mailing lists on their websites.

It’s also important to network with colleagues working in the same area or language pair. It can be tricky to approach a translator working in the same language pair, but it is always possible to offer editing services to them. It’s even better to approach linguists working in a different language pair because then that translator has no fear of competition or losing a client to the other translator. Finally, I’ve had some success attracting attention from my ideal clients on social media, but this is really a long-term effort the requires dedication, a lot of trial and error, and openness to failure!

Lucy Gunderson, CT is an ATA-certified Russian>English translator specializing in human rights, academic, legal, and literary translation. She has a master’s degree in Russian from the University at Albany and a certificate in translation studies from the University of Chicago, where she also served as a tutor in the Russian>English translation program.

Lucy has been translating for non-governmental organizations for the past ten years and follows the human rights situation in Eurasia closely. She has presented on human rights translation for ATA and the New York Circle of Translators.

She is a past chair of ATA’s Divisions Committee (2015-2019) and a former administrator of the Association’s Slavic Languages Division (2011-2015).

Website – https://russophiletranslations.com

LinkedIn – Lucy Gunderson, CT | LinkedIn

Webinar – Challenges in Human Rights Translation: How to Research Terminology and Make Your Writing Shine (atanet.org)

Twitter – @LucyGund

Filed Under: Human rights, Interviews, Legal, SLD, Translation Tagged With: ATA, blog, human rights, interview, legal, Russian, specializations, translation

ATA SLD podcast: Episode 24 with Altynay Linstrum

January 28, 2021

Dear SLD members,

The new episode of Slovo, the ATA SLD podcast is live!

In this episode, our podcast host Maria Guzenko talks to Altynay Linstrum about her training, career in localization, and the opportunities for language professionals in the tech industry.

Altynay is a Localization Producer at Riot Games, a video game developer based in LA. She is a graduate from the Translation Studies program at Kent State University. Her professional interests include product management, game development, and agile methodologies.

Listen here, or anywhere you get your podcasts – Slovo is available on Apple Podcasts, Google Play, and Spotify.

Don’t forget to subscribe so you never miss an episode!

This episode was subsequently removed by the guest’s request.

Filed Under: Podcast Episodes, Specializations Tagged With: audiovisual, AVT, interview, localization, podcast, translation

New Webinar: Challenges in Human Rights Translation

August 10, 2020

Promotional image for human rights translation webinar

Have you ever wondered about the field of human rights translation? There is no shortage of human-rights issues in the post-Soviet space, but breaking into this specialization may feel too daunting. Fortunately, with research, you can become confident in your translations. But where should you look?

Join fellow SLD member Lucy Gunderson to learn research techniques to track down terminology in a wide range of documents available to human rights translators. Lucy will also demonstrate how to use human rights documents originally written in English to energize translations and inspire word choices.⁣ Let this webinar be your window or even stepping stone into human rights translation!
⁣
This webinar will be presented in English with Russian examples.⁣
⁣
Cost: ATA members $45, non-members $60⁣
⁣
Unable to attend live? Register now to receive a link to the on-demand recording after the live event!⁣

Filed Under: ATA, Human rights, Translation, Webinars Tagged With: human rights, translation, webinar

SLD Podcast: Episode 22 with Paula Arturo

July 3, 2020

The latest episode of the SLD podcast, Slovo, is now available! In this episode, host Maria Guzenko speaks with Paula Arturo, a lawyer-linguist and Associate Professor of Law. Paula talks about the challenges of legal translation and shares tips for translators who would like to specialize in it. In the second half of the interview, Maria and Paula discuss how language professionals can negotiate a fair contract with their clients.

Listen here, or anywhere you get your podcasts – Slovo is available on Apple Podcasts, Google Play, and Spotify. Don’t forget to subscribe so you never miss an episode!

Filed Under: Legal, Podcast Episodes, Translation Tagged With: legal, podcast, translation

CEU Watch: Clinical Trials and Medical Documentation: Resources and Translation Strategies for New Translators by Carmen Cross

June 8, 2020

Photo by National Cancer Institute on Unsplash

Although the COVID-19 pandemic has brought upheaval and uncertainty to our profession, it has also been an opportunity to catch up on continuing education. However, I will not be reviewing any recent webinars on weathering the crisis or pivoting to remote interpreting. Today, I’d like to turn to an unexpectedly topical video from the ProZ.com video library—a repository that features webinars previously broadcast on the website. Disclaimer: Other than being a paying member, I have no business relationship with ProZ.com.

The video I watched was Clinical Trials and Medical Documentation: Resources and Translation Strategies for New Translators presented by German- and Arabic-to-English medical translator Carmen Cross. The live session took place back in 2016, but I found the presentation relevant to anyone getting started in the field of clinical trials.

Trial Background, Standards, and Terminology

In the first section of the webinar, the instructor gave an overview of the types of documentation produced in a clinical trial. Documents that may need translation include informed consent forms, patient information sheets, and serious adverse event reports. In addition, the speaker shared what areas clinical trials focus on. Even though our first thought may be drugs, Ms. Cross pointed out that other things may also be studied, such as medical devices or diagnostic procedures. She then went over some commonly studies drugs and drug targets (molecular entities the drug binds to). Next, the webinar focused on some common types of studies, including diagnostic, epidemiological, pharmacokinetic, and pharmacodynamic, among others. Finally, we looked at the phases of a trial, examining the objectives, number of participants, and length of each phase.

The following part concerned international standards that govern clinical trials, such as the International Conference on Harmonisation’s Good Clinical Practice (ICH GCP) addendum or the World Medical Association’s (WMA) Declaration of Helsinki. Ms. Cross named a few regulatory authorities overseeing clinical trials, such as the Food and Drug Administration (FDA) in the US, the Medicines and Healthcare Products Regulatory Agency in the UK, or the Public Health Institute in Russia, and emphasized that study sponsors apply to these bodies for approval. The documents involved in the application process, for example an investigational new drug application (IND), may require translation. The presenter pointed out that the actual research gets outsourced to the contract research organizations (CROs), who are responsible for trial data, and they may be the entity that needs translation services.

Finally, the speaker drew our attention to some tricky terms in this field and shared several resources we might want to turn to in our research. To name a few, she discussed the difference between efficacy and effectiveness; clinical trial and clinical study; and subject and patient. Ms. Cross recommended PubMed, which allows you to search in a particular language, and ClinicalTrials.gov, which lets you search for the full official title of the study by its ID.

Takeaways

I appreciated that the speaker not only provided an overview of clinical trials but also pointed out what organizations may be looking for translations, what documents may require translation, and where to look for terminology. She also listed the top countries where clinical trials are conducted—Russia, Turkey, China, Brazil, India, South Korea, and Mexico. Her advice was actionable and tailored to translators.

An obvious drawback of this webinar is that it was recorded in 2016, so some of the standards and processes might have changed since. In fact, the speaker mentioned that a new clinical trial regulation (EU No 536/2014) had been adopted, supplanting an earlier European Union directive, but its implementation was going to be gradual. I would still recommend this webinar to anyone interested in clinical trials, with the caveat that the viewer will need to do their own research to find up-to-date information.

Author Bio

Maria Guzenko is an ATA-certified English<>Russian translator and a certified medical interpreter (CMI-Russian). She holds an MA in translation from Kent State University and specializes in healthcare translation. Maria is a co-founder of the SLD exam practice group and the host of the SLD podcast, now rebranded as Slovo. More information can be found on her website at https://intorussian.net.

Filed Under: CEU Watch, Medical, Translation Tagged With: ceu watch, clinical trials, medical, translation

Spring 2020: A Very Literary SlavFile

June 1, 2020

SlavFile Header

By sheer coincidence, this year’s spring issue of SlavFile turned out to be focused almost entirely on literary translation. The issue starts with Isaac Wheeler’s insightful “Hierarchy of Conflicting Demands,” in which he prioritizes seven stipulations a literary translation must meet, ranging from (No. 1) “Does it produce the same effect on the reader as the original?” to (No. 7) “Does it use the same metaphorical mechanism as the original?” He talks about various efforts to figure out what goes on “under the hood” during literary translation. The examples he draws from his own work demonstrate a keen attentiveness to what’s happening under his own. His article is followed by Part II of Steven McGrath’s excellent interview with literary translator Carol Apollonio, which centers on her experiences translating Chekhov. The issue also features a lengthy interview with Olga Bukhina, who has spent decades translating Anglophone children’s literature into Russian (and who oversees a Russian-into-English translation contest for bilingual children). Two reviews of sessions presented at ATA60 in Palm Springs are also literary: Julia LaVilla-Nossova’s review of Martha Kosir’s “On Understanding and Translating Humor: The Spirits of Heinrich Boll’s House” and my own review of Shelley Fairweather-Vega’s “Decolonizing Central Asia through Translation.” The issue concludes with Part IV of Lydia Razran Stone’s contemplation of Krylov, commenced in commemoration of last year’s 250th anniversary of his birth.

Even our administrators’ “Notes from the Administrative Underground,” which ponders the isolation that is, at times, a part of our profession and how our SLD community can help ease it (we’ve all become even more isolated since it was originally written in early March!), features Zinaida Gippius’s poem “Цепь,” evocatively translated by Maria Jacqueline Evans. We hope our readers will enjoy and learn from this superb (if we may say so ourselves) issue.

Nora Seligman Favorov

Associate Editor

end of SlavFile reprint

Filed Under: Literary, SlavFile Tagged With: literary, SlavFile

ATA Law Seminar in Jersey City

January 3, 2019

Happy New Year! If one of your professional New Year’s resolutions was to do more continuing education in the coming year and you are a legal translator or interpreter, the ATA has just the opportunity for you. It will be hosting a full-day law seminar in Jersey City on February 16, with morning and afternoon sessions divided between translation and interpreting. ATA-certified attendees can earn 7 CEPs!

The schedule, session descriptions, and hotel and registration information can be found here: https://www.atanet.org/events/law_jerseycity.php.

Filed Under: ATA, Interpreting, Legal, Professional Development, Translation Tagged With: ATA, interpreting, legal, professional development, translation

ATA59 Review: Publishing Literature in Translation

December 3, 2018

Photo by Sharon McCutcheon on Unsplash

Review by Evgeny Terekhin

Topic: Literary, T&I Industry

Speaker: Gabriella Page-Fort

 

As a literary translator, I couldn’t help but gravitate towards literary sessions. When I read the title of this one, “Publishing Literature in Translation: How Translators Help AmazonCrossing Bring Stories to New Readers by Page-Fort Gabriella,” I scratched by head – what is AmazonCrossing? I didn’t bother to look it up but went straight to the room.

It took me a while to start making sense of Gabriella’s multiple references to book sales statistics, but after a while I got the hang of it. AmazonCrossing is actively searching for great international reads for a global English-speaking audience.

Basically, if you know of a book in a language other than English and feel it would really appeal to the English-speaking world, you go to the AmazonCrossing website, https://translation.amazon.com/submissions, and propose it. They are constantly looking for interesting titles, and their list of translated books is very diverse.

Gabriella shared several intriguing stories of how they hunted for books to translate, including an example of how they got connected with an elderly Uzbek author who wrote a wonderful story but couldn’t even use email. She emphasized that as an editorial director she can never tell which story will grab her attention. They are looking for stories regardless of the source language and genre – the main idea is for it to be appealing.

Turns out AmazonCrossing is the biggest producer of translated literature in the US market. Gabriella’s talk was very inspiring, so I immediately had several titles pop up in my head, and I proposed one. We’ll see.

I didn’t realize you could actually go to their website and register as a literary translator. You could also upload your resume, and if they have a matching job, they will contact you. If you are interested in the field, it’s a great opportunity to get your foot in the door.

Much of the session was devoted to the discussion of what makes for a good story. One may find a story fascinating, but when it’s published it doesn’t necessarily get traction. In Gabriella’s words, you don’t really know. You pick a book based on your gut instinct, but who knows if the readers’ gut will have the same instinct? Though it’s often hit and miss, the success of the endeavor is obvious, with 62 new titles translated just in 2017.

Even though, according to Gabriella, Americans don’t read translations very much – for whatever reason – AmazonCrossing stands out from among the other 13 imprints of Amazon Publishing, translating into English from a wide variety of languages: Danish, Hebrew, Norwegian, Polish, Portuguese, Russian, Turkish, Indonesian, Italian, Swedish, Finnish, French, Chinese, Spanish, and German.

After the session, I had lots of questions for Gabriella, but, unfortunately, there was a line of people vying for her attention. The main question I had was: what are some of the characteristics of the kind of literature that would be equally appealing across cultures? For instance, “The Karamazov Brothers” is appealing to all cultures, but I know other great Russian titles which do not have the same international appeal.

It would be an engaging project in itself to analyze what kind of books have found their way into the hearts of the global community while retaining features of their home culture. Obviously, the Lord of the Rings is a distinctly British book, but it captivates audiences all around the world. Why? Having those essential characteristics down would greatly facilitate the process of finding potential “winners.”

Well, maybe I will ask my question next year. As it is, Gabriella focuses on “a good story” over a specific category, like “fantasy,” or “romance.” They are looking for the stories that make people feel more similar than different. “Things that make it so you can connect and see directly into the eyes of whatever today’s ‘other’ looks like.”

So, do you know a title that you think would be interesting for the English readership? Let Gabriella know.

 

Evgeny Terekhin is an En-Ru and Ru-En translator with a master’s degree in English and German. Born and raised in Omsk, Russia, he and his family moved to the US in 2016. In the course of his 25-year career, he’s translated and edited over 150 books, brochures and tracts across a wide range of subjects like children’s literature, marketing, psychology, spirituality, health-care, business, and legal. He lives in Friendswood, TX and can be reached at terekhin11@gmail.com Website: www.russiantranslators.org

Filed Under: ATA59, Literary, Professional Development, Translation Tagged With: ATA59, session review, translation

6 Anti-Love Poems on the Occasion of Valentine’s Day

February 14, 2018

Photo by Annie Spratt on Unsplash

Do you find the Valentine’s Day celebration of romantic love a bit much? Do you cast about in search of refuge from the onslaught of bliss? Look no further! Lydia Razran Stone—the indefatigable editor of SlavFile and a specialist in translating Russian poetry—has put together a few of her translated of Russian poems focusing on the negatives of love to serve as your antidote to an excess of Valentine’s Day positivity. If you would like more poems in this vein, you can contact her at lydiastone@verizon.net for more of her translations.

A: THE MALE PERSPECTIVE

  1. FYODOR TYUTCHEV: LOVE AS COMBAT
Предопределение Федор Тютчев 1851

Любовь, любовь – гласит преданье –
Союз души с душой родной –
Их съединенье, сочетанье,
И роковое их слиянье.
И… поединок роковой…

И чем одно из них нежнее
В борьбе неравной двух сердец,
Тем неизбежней и вернее,
Любя, страдая, грустно млея,
Оно изноет наконец…

Predestination Fedor Tyutchev 1851

Through love, through loves, as legends state it
Two kindred souls seek fusion true
Forever more to be related;
Ideal communion –destined, fated.
But fate locks them in combat too.

And in this combat one soul’s fires
Always burns with love more pure.
It suffers more, to more aspires,
But in the end that soul expires,
That’s its fate, predestined, sure.

Original is in the public domain and may be found online at: https://www.ruthenia.ru/tiutcheviana/stihi/bp/172.html

  1. SASHA CHERNYY THE SAD CONSEQUENCES OF INFIDELITY: THE LONG SUFFERING HUSBAND
Колыбельная Саша Черный 1910

Мать уехала в Париж…
И не надо! Спи, мой чиж.
А-а-а! Молчи, мой сын,
Нет последствий без причин.
Черный, гладкий таракан
Важно лезет под диван,
От него жена в Париж
Не сбежит, о нет! шалишь!
С нами скучно. Мать права.
Новый гладок, как Бова,
Новый гладок и богат,
С ним не скучно… Так-то, брат!
А-а-а! Огонь горит,
Добрый снег окно пушит.
Спи, мой кролик, а-а-а!
Все на свете трын-трава…
Жили-были два крота,
Вынь-ка ножку изо рта!
Спи, мой зайчик, спи, мой чиж,—
Мать уехала в Париж.
Чей ты? Мой или его?
Спи, мой мальчик, ничего!
Не смотри в мои глаза…
Жили козлик и коза…
Кот козу увез в Париж…
Спи, мой котик, спи, мой чиж!
Через… год… вернется… мать…
Сына нового рожать…

Lullaby Sasha Cherny

Hush, my little sleepy-head.
Mama’s gone –to Paris fled.
Ah-Ah-Ah, please don’t you weep.
There were reasons, go to sleep.
Over there beneath the couch
Crawls a sleek and shiny roach.
Where’s his wife? In Paris, too?
No, she isn’t; that’s not true.
Life here’s dull, with you and me.
So says Mama, I agree.
Mama’s new one’s rich and sleek.
He won’t bore her in a week.
Ah-Ah-Ah! The candles glow;
Window panes pile up with snow.
Sleep my funny little man!
All the world’s not worth a damn…
Once there lived a deer and doe…
Do not chew upon your toe.
Sleep my bunny, rest your head!
Mama’s gone –to Paris fled.
Are you mine or are you his?
Doesn’t matter which it is!
Do not look at me like that…
Once there lived a kitty cat…
But a tom bore her away.
Sleep, my son, it’s almost day.
She’ll come back before too long
To birth us another son….

Original is in the public domain and may be found online at: https://45parallel.net/sasha_chernyy/kolybelnaya_mat_uekhala.html

  1. THE WOMAN’S PERSPECTIVE
  2. Zinaida Gippius- EVEN IF IT IS GROTESQUE, MIGHT IT STILL BE LOVE?
Зинаида Гиппиус ДЬЯВОЛЕНОК 1906

Мне повстречался дьяволенок,
Худой и щуплый – как комар.
Он телом был совсем ребенок,
Лицом же дик: остер и стар.

Шел дождь… Дрожит, темнеет тело,
Намокла всклоченная шерсть…
И я подумал: эко дело!
Ведь тоже мерзнет. Тоже персть.

Твердят: любовь, любовь! Не знаю.
Не слышно что-то. Не видал.
Вот жалость… Жалость понимаю.
И дьяволенка я поймал.

Пойдем, детеныш! Хочешь греться?
Не бойся, шерстку не ерошь.
Что тут на улице тереться?
Дам детке сахару… Пойдешь?

А он вдруг эдак сочно, зычно,
Мужским, ласкающим баском
(Признаться – даже неприлично
И жутко было это в нем) –

Пророкотал: “Что сахар? Глупо.
Я, сладкий, сахару не ем.
Давай телятинки да супа…
Уж я пойду к тебе – совсем”.

Он разозлил меня бахвальством…
А я хотел еще помочь!
Да ну тебя с твоим нахальством!
И не спеша пошел я прочь.

Но он заморщился и тонко
Захрюкал… Смотрит, как больной…
Опять мне жаль… И дьяволенка
Тащу, трудясь, к себе домой.

Смотрю при лампе: дохлый, гадкий,
Не то дитя, не то старик.
И все твердит: “Я сладкий, сладкий…”
Оставил я его. Привык.

И даже как-то с дьяволенком
Совсем сжился я наконец.
Он в полдень прыгает козленком,
Под вечер – темен, как мертвец.

То ходит гоголем-мужчиной,
То вьется бабой вкруг меня,
А если дождик – пахнет псиной
И шерстку лижет у огня.

Я прежде всем себя тревожил:
Хотел того, мечтал о том…
А с ним мой дом… не то, что ожил,
Но затянулся, как пушком
Безрадостно-благополучно,
И нежно-сонно, и темно…
Мне с дьяволенком сладко-скучно…
Дитя, старик,- не все ль равно?

Такой смешной он, мягкий, хлипкий,
Как разлагающийся гриб.
Такой он цепкий, сладкий, липкий,
Все липнул, липнул – и прилип.

И оба стали мы – едины.
Уж я не с ним – я в нем, я в нем!
Я сам в ненастье пахну псиной
И шерсть лижу перед огнем…

Zinaida Gippius THE LITTLE DEVIL 1906

One night I met, to my surprise,
A puny devil, blue with cold—
No bigger than a child in size,
His feral face was gaunt and old.

He shivered in the icy rain,
Which had soaked through his matted pelt.
“This son of hell feels cold and pain–
We share one fate,” I somehow felt.

They talk of love! What do I know?
Love’s something I don’t understand.
But pity? Yes, it moves me. So
I seized that devil by the hand.

“You’ll surely freeze here on the street.
Come home with me; we’ll get you warm!
I’ll feed you something hot and sweet.
Don’t be afraid, I mean no harm.”

He spoke—his voice a booming bass
As thick, and rich, and smooth as honey–
From his lank throat so out of place
It seemed indecent, even funny.

“Am I a babe, seduced by sweets?
I cannot stand them, never could.
Just feed me soup and fat red meats
And I’ll move in with you for good.”

At his brash words I took offense,
(My own had been much more than kind.)
Disgusted with such insolence
I turned to go, but changed my mind.

He gave a squeal so thin and shrill;
His face contorted pitifully.
He seemed so weak and looked so ill,
I had to drag him home with me.

In lamplight he looked nasty, seedy
A mix of aged imp and baby,
Who kept repeating, “I’m a sweetie.”
“He’ll grow on me,” I thought, “just maybe.”

So I got used to all his ways;
And he soon made himself at home;
Days, like a child, he romps and plays;
At dusk reverts to senile gnome.

At times his walk’s a manly stride;
At times a prancing girlish step.
Before the hearth he licks his hide
And stinks of dog when weather’s wet.

I used to worry, fret and strive;
I dreamed and longed for foolish stuff…
He gave my home, if not new life,
At least a coat of fuzzy fluff.
Devoid of woe, devoid of joy,
Our life’s a dark, dull, drowsy song.
A senile devil, babe, or boy—
What do I care—we get along.

He is so funny, soft and flimsy,
A rotting mushroom past its prime,
He is so sweetly sticky, clingy;
He stuck to me and now he’s mine.

Now he and I have grown together.
Not just united; we’re the same.
I stink of dog in rainy weather,
And lick my fur before the flame.

Original is in the public domain and may be found online at: https://pishi-stihi.ru/dyavolenok-gippius.html

  1. Marina Tsvetayeva: BETTER OFF WITHOUT IT, OR MAYBE NOT
Марина Цветаева  1915

Мне нравится, что вы больны не мной,
Мне нравится, что я больна не вами,
Что никогда тяжелый шар земной
Не уплывет под нашими ногами.

Мне нравится, что можно быть смешной –
Распущенной – и не играть словами,
И не краснеть удушливой волной,
Слегка соприкоснувшись рукавами.

Мне нравится еще, что вы при мне
Спокойно обнимаете другую,
Не прочите мне в адовом огне
Гореть за то, что я не вас целую.
Что имя нежное мое, мой нежный, не
Упоминаете ни днем, ни ночью – всуе…
Что никогда в церковной тишине
Не пропоют над нами: аллилуйя!

Спасибо вам и сердцем и рукой
За то, что вы меня – не зная сами! –
Так любите: за мой ночной покой,
За редкость встреч закатными часами,
За наши не-гулянья под луной,
За солнце, не у нас над головами,-
За то, что вы больны – увы! – не мной,
За то, что я больна – увы! – не вами!

Marina Tsvetayeva 1915

How nicе to know what ails me is not you,
How nice to know what ails you is not me.
And thus we’ll never feel, as lovers do,
Firm earth beneath us turn to flowing sea.
How nice to act the fool or talk too much,
Feel free to let you see me at my worst.
And if some day by chance our sleeves may touch.
No fiery flush my cool cheek will immerse.

How nice that you can calmly, though I’m near,
Enfold another woman in embrace;
That you do not berate me, do not jeer
When I display no urge to take her place;
That you my sweet, don’t seek to speak my name
Not heeding if it’s apt or apropos;
That loving vows we never will declaim;
Into the future hand and hand won’t go.

I’m grateful to you, more than I can tell,
For gifts of love, though given unaware:
For peaceful nights I sleep alone and well,
For keeping twilight trysts so very rare,
For moonlight walks that never came to be,
For sunlight not intended just for two.
Because, alas, you’re not what’s ailing me;
Because, alas, I’m not what’s ailing you.

Original is in the public domain and may be found online at: https://www.stihi-rus.ru/1/Cvetaeva/74.htm

  1. SOME CONSOLATION
  2. BULAT OKUDZHAVA: IF YOU’RE LUCKY AN UNHEALTHY LOVE TRANSFORMS INTO A BETTER KIND
Булат Окуджава 1959

Мне нужно на кого-нибудь молиться.
Подумайте, простому муравью
вдруг захотелось в ноженьки валиться,
поверить в очарованность свою!

И муравья тогда покой покинул,
все показалось будничным ему,
и муравей создал себе богиню
по образу и духу своему.

И в день седьмой, в какое-то мгновенье,
она возникла из ночных огней
без всякого небесного знаменья…
Пальтишко было легкое на ней.

Все позабыв — и радости и муки,
он двери распахнул в свое жилье
и целовал обветренные руки
и старенькие туфельки ее.,

И тени их качались на пороге.
Безмолвный разговор они вели,
красивые и мудрые, как боги,
и грустные, как жители земли.

Bulat Okudzhava-1959

I feel the need for someone I can pray to.
Imagine that a common lowly ant
Was overcome by yearning for a way to
Prostrate himself—as humble supplicant.

At peace no more, dispirited, frustrated
So all the world appeared to him mundane.
A goddess in his image he created
And worshipped her; his prayers were not in vain.

For when his days of prayer had numbered seven,
She did appear to him one winter’s night
Without a single augury from heaven…
The jacket that she wore was far too light.

Forgetting all the past – both pain and pleasure,
He opened wide the door out to the street
And kissed her hands, chapped raw from wind and weather,
And then the shabby slippers on her feet.

Two shadows moved like dancers in the entry.
And wordlessly communion seemed to flow.
And they were fair and wise like heaven’s gentry,
But sad like mortal folk on earth below.

Original is in the public domain and may be found online at: https://www.stihi-rus.ru/1/okud/32.htm

 

  1. Nikolay Gumilyov: EVEN IF LOVE DOES NOT BRIDGE THE GENDER GAP, ONE CAN TRY
Николай Гумилев Жираф 1907

Сегодня, я вижу, особенно грустен твой взгляд
И руки особенно тонки, колени обняв.
Послушай: далёко, далёко, на озере Чад
Изысканный бродит жираф.

Ему грациозная стройность и нега дана,
И шкуру его украшает волшебный узор,
С которым равняться осмелится только луна,
Дробясь и качаясь на влаге широких озер.

Вдали он подобен цветным парусам корабля,
И бег его плавен, как радостный птичий полет.
Я знаю, что много чудесного видит земля,
Когда на закате он прячется в мраморный грот.

Я знаю веселые сказки таинственных стран
Про чёрную деву, про страсть молодого вождя,
Но ты слишком долго вдыхала тяжелый туман,
Ты верить не хочешь во что-нибудь кроме дождя.

И как я тебе расскажу про тропический сад,
Про стройные пальмы, про запах немыслимых трав.
Ты плачешь? Послушай… далёко, на озере Чад
Изысканный бродит жираф.

Nikolay Gumilyov The Giraffe 1907

I see that this morning your eyes are especially sad;
Especially slender the arms that encircle your calves
Well, listen, far off to the south on the shores of Lake Chad,
There roams the exquisite giraffe.

To him have been given harmonious figure and grace,
His hide is embellished with pattern of magic design,
Which only the Moon would have daring enough to retrace
As playfully dancing she dapples the lake with her shine.

He seems at a distance a luminous sail on the waves
And fluid his gait, like a bird in its rapturous flight.
But only the Earth knows the site of the marble walled caves
To which he retreats when the sun starts to set every night.

I’d cheer you with tales of this land full of legend and song,
Of young tribal chiefs and dark maids, of their passion and pain…
But you have been breathing the fogs of the North for too long
And don’t want to believe there is anything else but the rain.

No lighthearted tales of the tropics can make your heart glad
You cannot imagine the palms or the scent of the alien grass…
You’re crying? Well, listen…on the distant shores of Lake Chad
There roams the exquisite giraffe.

Original is in the public domain and may be found online at: https://gumilev.ru/verses/375/

All translations by Lydia Razran Stone, published with permission.

Filed Under: Literary, Translation Tagged With: literary, poetry, Russian, translation, Valentine's Day

ATA58 Review: Search Engine Optimization (T-5)

December 11, 2017

Persong googling

Review by Anna Livermore

Photo by Benjamin Dada on Unsplash

The session titled “Search Engine Optimization: Website and Social Media Localization,” presented by Laura Ramírez, a lecturer at the department of translation studies at the University of Illinois, was one of the highlights of my visit to this year’s ATA conference. The content of the session was exactly as promised in the title (with one small exception), the subject matter was very relevant, the delivery was professional, and the examples were on point. I came away wishing the slot for the presentation had been twice as long.

First of all, Ms. Ramírez drew a distinction between SEO (Search Engine Optimization) & SEA (Search Engine Advertising), which together make up SEM (Search Engine Marketing). She explained why different approaches are required when dealing with the 2 parts of SEM, both in terms of strategy as a website owner and impact on the translation. The better a translator understands the workings of SEM, the better they will be able to serve their clients’ needs and add value with their service.

Organic SEO is a strategy that yields better long-term results, but its ROI is notoriously hard to calculate. Essentially, by using SEO clients optimize their content for better indexability by search engines, thus affecting the rank the webpage is assigned when users search for certain keywords. In order to appear in the top search results, companies employ a combination of tactics: building good links, writing good content, using proper indexing, and integrating social media and blogs. It is time consuming for the client and, when translated into another language, it needs to retain all its parts from the obvious (content, URL name) to the subtle (meta tags and keywords). Those who offer website translation/localization services should remember that different search engines use different approaches to language tagging and educate themselves about the concepts of geo-targeting used by the search engines of their target region.

SEA, on the other hand, yields quick results and the ROI is easy to calculate, making it suitable for short, targeted campaigns. However, the conversion rates are lower (due to lack of consumer trust towards this kind of advertising) and it is an expensive option. When translating keywords for SEA, it is important to remember that repetition is good. Also, translated keywords will (or should) change depending on the target segment, audience, location etc.

As Ms. Ramírez pointed out, CAT tools are a good option for translating this kind of content: it tends to be repetitive, and consistent use of the same keywords is beneficial to a given ad’s ranking. One should also be aware of the limits set on the number of characters that can be used for ad headlines or ad descriptions, as it might become an issue when translating in certain language pairs: for instance, when translating English into Russian, the latter tends to require more characters.

Ms. Ramírez made an interesting point about translating SEA: the process can feel counterintuitive at first to translators who aim to produce a perfect translation. In this case, a functional approach serves better for creating the desired impact, which is to sell the product or service. When translating SEA text, one should always keep in mind the end user: what search term spellings are they likely to use, are there any regional variants to keep in mind, are there any synonyms that should also be included in the keywords, are there any other variants one should consider, such as calques from the source language and misspelled words (a quick Google search illustrates just how many ways there are to misspell the word pregnant).

Summarizing some of the characteristics of SEA language, Ms. Ramírez highlighted the use of calques, elliptical constructions, unusual punctuation (exclamation marks, apostrophes etc.), abbreviations, using all CAPITALS, and mixing registers when addressing the audience (using equivalents of Russian ты and вы in the same ad), which should all be reflected in some form in translation.

Drawing on her experience as a lecturer and a freelance translator, Ms. Ramírez noted another characteristic of SEA that influences the translation process: clients might ask for several equivalents for one keyword, and they will ultimately decide which one will be used.

The last notable point covered during the session is the importance of knowing how search engines other than Google work. This is significant because other markets might not use Google as their primary search engine: Yandex is the main search engine in Russia and Baidu plays that role in China. And although the essentials of the search engine functionality are largely very similar, there are some elements that differ and might impact the localization process.

Ms. Ramírez also covered practical aspects of managing ads, matches and click-through rates, as well as various tools for managing keywords and best practices for writing ads. With so much valuable information to deliver, there unfortunately was no time left to look at social media techniques and their impact on translation process, and I look forward to a future presentation where these would be covered.

Anna Livermore is an English>Russian and German>Russian translator and former marketing specialist. With a linguistics degree from the Oxford Brookes University and a Professional Diploma in marketing, she came to specialize in translating marketing materials, corporate communications, website content and various components of SEM. She is a member of the Slavic Languages Division’s Social Media team. Contact: livermore.translations@gmail.com

Filed Under: ATA58, Professional Development, Specializations, Translation Tagged With: ATA58, conference, SEO, session review, social media, specializations, translation

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