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Audiovisual Division Part of the American Translators Association

A Division of the American Translators' Association
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What Makes a Great KNP?

December 21, 2022 By Webmaster

by Mara Campbell   “Glossary”, “consistency sheet”, “term base,” or “key names and phrases” (KNP). It has been called many names by different companies over the years, but its usefulness is uncontested. Put simply, it is a list of terms that are repeated throughout a show, film, or saga, and their approved translations into different […]

Filed Under: Deep Focus 11, Newsletter Tagged With: deaf and hard-of-hearing, Deep Focus, Deep Focus Issue 11, Mara Campbell, Netflix, pivot language templates, Subtitling, Timed master templates

Three Elements that Affect Subtitling Productivity

July 2, 2020 By Webmaster

by Catalina Espinoza Almost every audiovisual translator has been asked their daily productivity. In an effort to win clients, sometimes we rush to respond: “x” minutes a day. But it’s difficult to predict the complexity of a project knowing only how long the file is. The purpose of this article is to make it clear […]

Filed Under: Deep Focus 7, Newsletter Tagged With: 2020, Ana Moreno Peinado, Catalina Espinoza, Deep Focus, Deep Focus Issue 7, Dubbing, intertextuality, Julia Kristeva, non-scripted, origination, pivot language templates, productivity, scripted, Subtitling, The Bible, Timed master templates

Translating Accessibility and Sensitive Content

July 2, 2020 By Webmaster

by Daniela Costa A few months ago, I was assigned the subtitle translation of a documentary. So far, nothing new to me. Before starting a project, I usually do some research about the director, characters, and theme. In this case, it was a documentary about a camp for teenagers, and how it changed their lives. […]

Filed Under: Deep Focus 7, Newsletter Tagged With: 2020, accessibility, Daniela Costa, Deep Focus, Deep Focus Issue 7, pivot language templates, SDH, Subtitling, terminology, Timed master templates

Demand for Non-English Subtitlers Rocketing

February 24, 2020 By Webmaster

By Kelly O’Donovan Subtitles were always a part of post-production, but the demand wasn’t so intense until recently. For the most part, subtitled movies and documentaries travelled to film festivals or were distributed abroad. However, in the last five years, global content streaming platforms such as Netflix and Amazon Prime have exploded the subtitling scene. […]

Filed Under: Deep Focus 5, Newsletter Tagged With: 2019, Amazon Prime, Deep Focus, Deep Focus Issue 5, Kelly O'Donovan, Language Service Providers, Netflix, pivot language templates, Subtitling, Timed master templates

Pivot Language Templates in Audiovisual Translation: Friends or Foes?

August 10, 2019 By Webmaster

by Vanesa Álvarez Ortiz In these globalized and competitive times, some big players in the AVT industry rely heavily upon pivot language templates to make English the source language of all translation, eliminating less common combinations. The use of these timed master subtitles has as many advantages as disadvantages both for subtitle vendors and translators. […]

Filed Under: Deep Focus 3, Newsletter Tagged With: 2019, Deep Focus, Deep Focus Issue 3, pivot language templates, Roma, Subtitling, Timed master templates, Vanesa Álvarez Ortiz

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