by Mara Campbell and Sebastián Arias Audiovisual translation is full of challenges. Conveying meaning, nuance, intention, and things unsaid is not just “replacing words in the source language with their equivalent in the target”. But some projects stand out. Case in point: The History of Swear Words, a series that premiered on Netflix in January […]
We Kicked off 2021 with 2 More Instagram Lives
by Daniela Costa January: Dubbing with Elodie Powers We started 2021 by interviewing Elodie Powers, Director of Global Streaming and Broadcast at Keywords Studios. She shared with us how COVID-19 affected their dubbing and postproduction process and how her team dealt with new circumstances. The company has teams in China and Italy, so they had […]
A Whole Different Level of Localization
by Mara Campbell You probably heard of or watched the Norwegian show Norsemen (Vikingane) or the Welsh show Hinterland (Y Gwyll). One a comedy and the other a noir police procedural, they do not seem to have much in common, except for the cold, humid weather they depict. Apart from the English versions available on […]
Forced Narratives? Forced Audiences!
By Mara Campbell and Sebastián Arias Sometimes it takes us ages to realize that we have been doing something inefficiently for a long time and nobody said a thing (probably because they didn’t notice). Generally, we can’t even establish the exact moment it started happening or who began doing it differently. My colleague and co-author […]
Audio Description as an Aesthetic Innovation
By Joel Snyder and Deborah Fels In his introduction to the second edition of “The Mastery of Movement”, Rudolph Laban wrote: “What really happens in a theatre does not occur only on the stage or in the audience, but within the magnetic current between both these poles.” (Laban, 1950.) He suggests that the performers on […]
ATA 60 Recap: Audiovisual Accessibility: What Translators Need to Know
By Gabriela Ortiz This article is a summary of the presentation at the ATA Conference in Palm Springs and, as the title suggests, it is an introduction to audiovisual accessibility. It is arranged as a series of questions and answers to walk you through this field. Why should we care about accessibility? Two notions are […]
On the Audiovisual Radar: ATA 60
AVD-Related Presentations and Workshops on ATA60 October 24, 2019 Are you a CAD (Certified Audio Describer)? Joel Snyder This session offered an overview of the fundamentals of audio description and how interested individuals can become professional audio describers. Subtitle Editing: Walking the Fine Line Between Red-Pen Pedantry and Facilitating Audience Immersion Vanessa Wells This […]
Looking forward to ATA 60 with Distinguished Speaker Pablo Romero Fresco
By Mara Campbell The AV Division is thrilled to have Mr. Pablo Romero Fresco as our first Distinguished Speaker in the ATA 60th Annual Conference this October in Palm Springs, California. Mr. Romero Fresco is a Ramón y Cajal researcher at Universidade de Vigo (Spain) and Honorary Professor of Translation and Filmmaking at the University […]
October Should Be Declared Audiovisual Translation Conference Month
by Gabriela Ortiz October is a perfect month to travel to Europe: the weather is mild, days are still not too short… AND two quite interesting conferences on AVT are held every two years. This year, I was lucky enough to attend both. 1) 12th International Conference on Language Transfer in Audiovisual Media – Languages […]