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Audiovisual Division Part of the American Translators Association

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What Makes a Great KNP?

December 21, 2022 By Webmaster

by Mara Campbell   “Glossary”, “consistency sheet”, “term base,” or “key names and phrases” (KNP). It has been called many names by different companies over the years, but its usefulness is uncontested. Put simply, it is a list of terms that are repeated throughout a show, film, or saga, and their approved translations into different […]

Filed Under: Deep Focus 11, Newsletter Tagged With: deaf and hard-of-hearing, Deep Focus, Deep Focus Issue 11, Mara Campbell, Netflix, pivot language templates, Subtitling, Timed master templates

Three Elements that Affect Subtitling Productivity

July 2, 2020 By Webmaster

by Catalina Espinoza Almost every audiovisual translator has been asked their daily productivity. In an effort to win clients, sometimes we rush to respond: “x” minutes a day. But it’s difficult to predict the complexity of a project knowing only how long the file is. The purpose of this article is to make it clear […]

Filed Under: Deep Focus 7, Newsletter Tagged With: 2020, Ana Moreno Peinado, Catalina Espinoza, Deep Focus, Deep Focus Issue 7, Dubbing, intertextuality, Julia Kristeva, non-scripted, origination, pivot language templates, productivity, scripted, Subtitling, The Bible, Timed master templates

Translating Accessibility and Sensitive Content

July 2, 2020 By Webmaster

by Daniela Costa A few months ago, I was assigned the subtitle translation of a documentary. So far, nothing new to me. Before starting a project, I usually do some research about the director, characters, and theme. In this case, it was a documentary about a camp for teenagers, and how it changed their lives. […]

Filed Under: Deep Focus 7, Newsletter Tagged With: 2020, accessibility, Daniela Costa, Deep Focus, Deep Focus Issue 7, pivot language templates, SDH, Subtitling, terminology, Timed master templates

Pivot Languages in Subtitling

May 11, 2020 By Webmaster

by Dietlinde DuPlessis If you translate subtitles for streaming services into languages other than English, you most likely have received pivot-language assignments. If you are a native English speaker, you might have been asked to produce templates for pivot translations. If you are not familiar with the term pivot language, here is a short definition: […]

Filed Under: Deep Focus 6, Newsletter Tagged With: 2020, Deep Focus, Deep Focus Issue 6, Dietlinde DuPlessis, Netflix, Subtitling, Timed master templates

Getting Out of Your Comfort Zone: Translating Subtitles from Foreign Audio and an English Template

May 11, 2020 By Webmaster

by Daniela Costa The growth of streaming isn’t surprising. From music and audiovisual content to podcasts, technology has helped these new platforms showcase original works. In recent years, there has been a surge in Netflix’s non-English materials. 50% of subscribers watch foreign-language shows when only 30% of viewers did so a couple of years ago¹. […]

Filed Under: Deep Focus 6, Newsletter Tagged With: 2020, Daniela Costa, Deep Focus, Deep Focus Issue 6, Netflix, Subtitling, Timed master templates

Demand for Non-English Subtitlers Rocketing

February 24, 2020 By Webmaster

By Kelly O’Donovan Subtitles were always a part of post-production, but the demand wasn’t so intense until recently. For the most part, subtitled movies and documentaries travelled to film festivals or were distributed abroad. However, in the last five years, global content streaming platforms such as Netflix and Amazon Prime have exploded the subtitling scene. […]

Filed Under: Deep Focus 5, Newsletter Tagged With: 2019, Amazon Prime, Deep Focus, Deep Focus Issue 5, Kelly O'Donovan, Language Service Providers, Netflix, pivot language templates, Subtitling, Timed master templates

Creative Reports for Localization Services

November 6, 2019 By Webmaster

By Ayam Refaat In the subtitling and dubbing field, translators need extra background information to help perfect their translations. Prior to translation, Creative English Editors carry out specific tasks aimed at improving the localization of their client’s content. They create various reports to help translators from different cultures remain consistent in their translation. The reports […]

Filed Under: Deep Focus 4, Newsletter Tagged With: 2019, Ayam Refaat, censorship reports, clearance reports, Deep Focus, Deep Focus Issue 4, KNP, localization reports, Netflix, Timed master templates

Pivot Language Templates in Audiovisual Translation: Friends or Foes?

August 10, 2019 By Webmaster

by Vanesa Álvarez Ortiz In these globalized and competitive times, some big players in the AVT industry rely heavily upon pivot language templates to make English the source language of all translation, eliminating less common combinations. The use of these timed master subtitles has as many advantages as disadvantages both for subtitle vendors and translators. […]

Filed Under: Deep Focus 3, Newsletter Tagged With: 2019, Deep Focus, Deep Focus Issue 3, pivot language templates, Roma, Subtitling, Timed master templates, Vanesa Álvarez Ortiz

Deep Focus 3: Editorial

August 10, 2019 By Webmaster

by Ana G. Gonzáles Meade Dear Audiovisual Division members: Summer and our third edition launched simultaneously! For this issue we gathered an array of material authored by key practicing professionals, articles that aim to keep our readers updated on the latest developments in the audiovisual translation field. We gave our newsletter a bit of a […]

Filed Under: Deep Focus 3, Newsletter Tagged With: 2019, Ana G. González Meade, Deep Focus, Deep Focus Issue 3, French dubbing, Letter from the Editor, Media for All 8, Professional development, Remuneration, Software Series, Speech recognition softwares, Timed master templates

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