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Audiovisual Division Part of the American Translators Association

A Division of the American Translators' Association
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Deep Focus 7: Letter from our Administrator

July 2, 2020 By Webmaster

Dear readers, It has been a very sad few weeks. We have seen the power of the freedom of expression and protest in action, and in the middle of a pandemic no less. But we have also seen abuse by the authorities. Instead of sharing some personal thoughts like I normally do, I want to […]

Filed Under: Deep Focus 7, From the Administrator, Newsletter Tagged With: 2020, DeborahWexler, Deep Focus, Deep Focus Issue 7, Letter from our Administrator

Deep Focus 6: Letter from our Administrator

May 11, 2020 By Webmaster

by Deborah Wexler Dear readers, In these unthinkable times, we are being reminded of the fragility of life. As we try to absorb the news, the uncertainty affects our day cycles, sleep cycles, mental health, income and, in some cases, causes severe hardship. Some of us are lucky to be at home with our families. […]

Filed Under: Deep Focus 6, From the Administrator, Newsletter Tagged With: 2020, COVID-19, DeborahWexler, Deep Focus, Deep Focus Issue 6, Letter from our Administrator

Deep Focus 5: Letter from our Administrator

January 12, 2020 By Webmaster

Learning and Breaking the Rules By Deborah Wexler After the ATA Conference this year, I stayed in beautiful Palm Springs for a couple of days to see the sights. I wasn’t disappointed with the three fantastic places I visited: the Indian Canyons, the Palm Springs Art Museum, and its Architecture and Design Center. In the […]

Filed Under: Deep Focus 5, From the Administrator, Newsletter Tagged With: 2019, 60th ATA Conference, creativity, DeborahWexler, Deep Focus, Deep Focus Issue 5, Letter from our Administrator, rules

Deep Focus 4: Letter from our Administrator

September 18, 2019 By Webmaster

Quality’s Enemy in Subtitling: Peripheral Errors by Deborah Wexler When audiovisual translators receive suggestions from the reviewer, files with track-changes, template changes, etc., they need to review the subtitle in context before making or accepting changes. If they don’t, the odds of introducing mistakes into the files grow dramatically. An example from a Tagalog to […]

Filed Under: Deep Focus 4, From the Administrator Tagged With: 2019, DeborahWexler, Deep Focus, Deep Focus Issue 4, errors, format, Letter from our Administrator, Quality, Subtitling

Deep Focus 1: Letter from the Administrator

August 13, 2019 By Webmaster

by Deborah Wexler During the 59th ATA Conference in New Orleans, a colleague asked me, “What was the motivation that drove a group of translators to create an audiovisual division in the ATA?” I sat for a minute, pondering. “Many different factors motivated each of us,” I said. He then asked, “Well, what do you […]

Filed Under: Deep Focus 1, From the Administrator, Newsletter Tagged With: 2018, DeborahWexler, Deep Focus, Deep Focus Issue 1, Letter from our Administrator, mentoring

Deep Focus 2: Letter from the Administrator

August 10, 2019 By Webmaster

by Deborah Wexler In conversations about audiovisual translation, I often hear statements such as, “Clients don’t care about quality,” “Agencies don’t care about quality,” “Translators don’t care about quality,” and so on. This begs the question, who wants quality? And ultimately, who is responsible for it? First, let’s take a look at the audiovisual content […]

Filed Under: Deep Focus 2, From the Administrator, Newsletter Tagged With: 2019, DeborahWexler, Deep Focus, Deep Focus Issue 2, Letter from our Administrator, Quality

Deep Focus 3: Letter from our Administrator

August 10, 2019 By Webmaster

by Deborah Wexler According to Merriam-Webster, “Homeostasis is a relatively stable state of equilibrium or a tendency toward such a state between the different but interdependent elements or groups of elements of an organism, population, or group.” In our field, the goal of translation agencies should be to grow and achieve maturity through homeostasis. Let […]

Filed Under: Deep Focus 3, Newsletter Tagged With: 2019, DeborahWexler, Deep Focus, Deep Focus Issue 3, feedback, homeostasis, Letter from our Administrator

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60th ATA Conference 2018 2019 2020 accessibility Accessible Filmmaking Ana G. González Meade Ana Salotti Audiodescription Berlin Closed Captioning conferences COVID-19 deaf and hard-of-hearing DeborahWexler Deep Focus Deep Focus Issue 1 Deep Focus Issue 2 Deep Focus Issue 3 Deep Focus Issue 4 Deep Focus Issue 5 Deep Focus Issue 6 Deep Focus Issue 7 Deep Focus Issue 11 Dubbing Languages & The Media Letter from our Administrator Letter from the Editor Mara Campbell Media for All 8 mentor Mentoring Program Netflix Pablo Romero-Fresco pivot language templates Quality Respeaking SDH Software Series Speech recognition softwares Stockholm University Subtitling technology Timed master templates Video Game localization

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