When deciding on the subject for my goodbye letter as administrator of the Audiovisual Division, I couldn’t help but think about transformation. Transformation of the AVD as it welcomes a new leader and transformation of our profession as artificial intelligence takes over our space. The last few months have been a whirlwind of talks, webinars, […]
Deep Focus: Letter from the Administrator
Dear AVD Members, As we close the fifth calendar year since we founded the division, in the last December I will be writing in Deep Focus as your Administrator, I want to ask you to join me in celebrating the accomplishments of the teams that have made everything possible: past and present Leadership Council volunteers […]
Deep Focus Issue 13: Letter from the Administrator
Dear readers, In this special edition, I want to send a special message to the wonderful people that volunteer their valuable time to our Audiovisual Division: The Leadership Council. My deepest gratitude goes out to the AVD leaders that work so hard to bring us a website, a forum, social media posts, Instagram Live interviews, […]
Deep Focus 7: Letter from our Administrator
Dear readers, It has been a very sad few weeks. We have seen the power of the freedom of expression and protest in action, and in the middle of a pandemic no less. But we have also seen abuse by the authorities. Instead of sharing some personal thoughts like I normally do, I want to […]
Deep Focus 6: Letter from our Administrator
by Deborah Wexler Dear readers, In these unthinkable times, we are being reminded of the fragility of life. As we try to absorb the news, the uncertainty affects our day cycles, sleep cycles, mental health, income and, in some cases, causes severe hardship. Some of us are lucky to be at home with our families. […]
Deep Focus 5: Letter from our Administrator
Learning and Breaking the Rules By Deborah Wexler After the ATA Conference this year, I stayed in beautiful Palm Springs for a couple of days to see the sights. I wasn’t disappointed with the three fantastic places I visited: the Indian Canyons, the Palm Springs Art Museum, and its Architecture and Design Center. In the […]
Deep Focus 4: Letter from our Administrator
Quality’s Enemy in Subtitling: Peripheral Errors by Deborah Wexler When audiovisual translators receive suggestions from the reviewer, files with track-changes, template changes, etc., they need to review the subtitle in context before making or accepting changes. If they don’t, the odds of introducing mistakes into the files grow dramatically. An example from a Tagalog to […]
Deep Focus 1: Letter from the Administrator
by Deborah Wexler During the 59th ATA Conference in New Orleans, a colleague asked me, “What was the motivation that drove a group of translators to create an audiovisual division in the ATA?” I sat for a minute, pondering. “Many different factors motivated each of us,” I said. He then asked, “Well, what do you […]
Deep Focus 2: Letter from the Administrator
by Deborah Wexler In conversations about audiovisual translation, I often hear statements such as, “Clients don’t care about quality,” “Agencies don’t care about quality,” “Translators don’t care about quality,” and so on. This begs the question, who wants quality? And ultimately, who is responsible for it? First, let’s take a look at the audiovisual content […]
Deep Focus 3: Letter from our Administrator
by Deborah Wexler According to Merriam-Webster, “Homeostasis is a relatively stable state of equilibrium or a tendency toward such a state between the different but interdependent elements or groups of elements of an organism, population, or group.” In our field, the goal of translation agencies should be to grow and achieve maturity through homeostasis. Let […]
