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Audiovisual Division Part of the American Translators Association

A Division of the American Translators' Association
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Uruguayan Translation and Interpreting Conference And Interactive Proposal

December 29, 2022 By Webmaster

by María Paula Plazas Continuing education is very important for all language professionals. It helps us improve our skills, leads to opportunities for career development, and can also contribute to more networking opportunities. These are the main purposes of the Congreso Uruguayo de Traducción e Interpretación (CUTI, Uruguayan Translation and Interpreting Conference), which was born […]

Filed Under: Deep Focus 11, Newsletter Tagged With: Audiodescription, Closed Captioning, conferences, deaf and hard-of-hearing, Deep Focus Issue 11, Dubbing, María Paula Plazas, SDH, Subtitling

Localize the Planet

December 16, 2021 By Webmaster

by Mara Campbell and Sebastián Arias Audiovisual translation is full of challenges. Conveying meaning, nuance, intention, and things unsaid is not just “replacing words in the source language with their equivalent in the target”. But some projects stand out. Case in point: The History of Swear Words, a series that premiered on Netflix in January […]

Filed Under: Deep Focus 12, Newsletter Tagged With: Accessible Filmmaking, AI, Dubbing, Kids in the Hall, lip-synching, localization, Mara Campbell, Monty Python, Netflix, Pablo Romero-Fresco, Peter Capusotto y sus videos, Regina Longo, Sebastián Arias, SNL, Spitting Image, Subtitling, The History of Swear Words, VOD

We Kicked off 2021 with 2 More Instagram Lives

December 16, 2021 By Webmaster

by Daniela Costa January: Dubbing with Elodie Powers We started 2021 by interviewing Elodie Powers, Director of Global Streaming and Broadcast at Keywords Studios. She shared with us how COVID-19 affected their dubbing and postproduction process and how her team dealt with new circumstances. The company has teams in China and Italy, so they had […]

Filed Under: Deep Focus 10, Events, Newsletter Tagged With: accessibility, Accessible Filmmaking, automatic live captioning, COVID-19, creative media accessibility, creative subtitling, Dubbing, Elodie Powers, IGTV, Instagram, Instagram Live, Interlingual Respeaking, intralingial live subtitling, Keywords Studios, lip-synching, live captioning, live subtitling, Pablo Romero-Fresco, Respeaking, Speech recognition softwares, technology

Behind-the- Scenes Hero: The Cinematic Universe of Quico Rovira-Beleta – Interview

December 16, 2021 By Webmaster

by Lucía Hernández When I meet Quico Rovira-Beleta for a chat in December, he begins by telling me that like many audiovisual translators of his generation, he didn’t go to school for audiovisual translation. “At the time, audiovisual translation programs didn’t exist,” he recounts. “I studied biology. Arachnology, actually. The study of spiders. Can you […]

Filed Under: Deep Focus 10, Newsletter Tagged With: DC Comics, Disney, Dubbing, intertextuality, Lucía Hernández, Marvel, MCU, Quico Rovira-Beleta, Spain, Star Trek, Star Wars

Arabic Audio Description: Challenges and Possibilities

December 13, 2021 By Webmaster

by Heba Safwat Alattar A Brief History of Arabic Audiovisual Translation Arabic audiovisual translation (AVT) appeared with the emergence of cinema in Egypt back in 1896. Early movies were accompanied by the voice of elmefahematy who would simultaneously interpret the intertitles of silent foreign movies and, later, foreign dialogues. The practice evolved to presenting the […]

Filed Under: Deep Focus 10, Newsletter Tagged With: Agnieszka Szarkowska, Anna Fernandez-Torne, Anna Jankowska, Anna Matamala, Arabic, Audiodescription, AVT MA, Centre for Archeology, Dubbing, Egyptian Ministry of Culture, Egyptian Museum, Gamal, guidelines, Hamad Bin Khalifa University, Kuwaiti Ministry of Information, Kuwaiti TV, Louise Fryer, Mai Ibrahim, Marrakech International Film Festival, Masar Almakfofeen, Media Access Group, Michal Milc, Netflix, Omero Tactile Museum, Orbit Showtime Network, OSN, Route for the Blind, SDH, Sign language, SKASE Journal for Translation and Interpreting, Subtitling, text-to-speech, The Journal of Specialised Translation, TTS

ATA 61 Recap: Translation Adaptation for Dubbing

April 12, 2021 By Webmaster

by Gabriela Lemoine How do you translate a script that is going to be used for dubbing? What is adaptation for synchronization? In this overview of my presentation at ATA61, I will summarize answers to these questions, drawing on examples from many real movies and TV shows dubbed in Spanish. These clips were generously provided […]

Filed Under: Deep Focus 9, Newsletter Tagged With: Adaptation, Dubbing, Spanish

Three Elements that Affect Subtitling Productivity

July 2, 2020 By Webmaster

by Catalina Espinoza Almost every audiovisual translator has been asked their daily productivity. In an effort to win clients, sometimes we rush to respond: “x” minutes a day. But it’s difficult to predict the complexity of a project knowing only how long the file is. The purpose of this article is to make it clear […]

Filed Under: Deep Focus 7, Newsletter Tagged With: 2020, Ana Moreno Peinado, Catalina Espinoza, Deep Focus, Deep Focus Issue 7, Dubbing, intertextuality, Julia Kristeva, non-scripted, origination, pivot language templates, productivity, scripted, Subtitling, The Bible, Timed master templates

A Whole Different Level of Localization

May 11, 2020 By Webmaster

by Mara Campbell You probably heard of or watched the Norwegian show Norsemen (Vikingane) or the Welsh show Hinterland (Y Gwyll). One a comedy and the other a noir police procedural, they do not seem to have much in common, except for the cold, humid weather they depict. Apart from the English versions available on […]

Filed Under: Deep Focus 6, Newsletter Tagged With: 2020, Accessible Filmmaking, alternative version, Deep Focus, Deep Focus Issue 6, Dubbing, Mara Campbell, Netflix

Forced Narratives? Forced Audiences!

February 24, 2020 By Webmaster

By Mara Campbell and Sebastián Arias Sometimes it takes us ages to realize that we have been doing something inefficiently for a long time and nobody said a thing (probably because they didn’t notice). Generally, we can’t even  establish the exact moment it started happening or who began doing it differently. My colleague and co-author […]

Filed Under: Deep Focus 5, Newsletter Tagged With: 2019, accessibility, Accessible Filmmaking, closed, deaf and hard-of-hearing, Deep Focus, Deep Focus Issue 5, Dubbing, Mara Campbell, Netflix, SDH, Sebastián Arias, Subtitling, TRAFILM, Videogame Localization

ATA 60 Recap: Deadpool 2: translating an Rrated film from English into Castilian Spanish

January 29, 2020 By Webmaster

By Pablo Fernández Moriano When translating a film like Deadpool 2, several issues come into play that are determined both by the nature of the dubbing process and the very nature of the film. The dubbing process Spain is traditionally a dubbing country. Although subtitles are growing in popularity, the main localization process for distributing […]

Filed Under: Deep Focus 5 Tagged With: 2019, 60th ATA Conference, Adaptation, Castilian Spanish, conferences, Deadpool, Deep Focus, Deep Focus Issue 5, Dubbing, Pablo Fernández Moriano

On the Audiovisual Radar: ATA 60

January 12, 2020 By Webmaster

AVD-Related Presentations and Workshops on ATA60 October 24, 2019 Are you a CAD (Certified Audio Describer)? Joel Snyder This session offered an overview of the fundamentals of audio description and how interested individuals can become professional audio describers.   Subtitle Editing: Walking the Fine Line Between Red-Pen Pedantry and Facilitating Audience Immersion Vanessa Wells This […]

Filed Under: Deep Focus 5, Events, Newsletter Tagged With: 2019, 60th ATA Conference, accessibility, Accessible Filmmaking, Ana G. González Meade, Audiodescription, audiovisual interpreter, Closed Captioning, conferences, DeborahWexler, Deep Focus, Deep Focus Issue 5, Dubbing, interlingual real-time captioning, localization, opera supertitles, Pablo Romero-Fresco, Respeaking, SDH, software, Subtitling

New Technologies in AVT and Why Translators Need to Adapt to Survive

August 13, 2019 By Webmaster

by Mara Campbell Not so many years ago, we were able to successfully manage life and work with only landlines, snail mail, and fax machines. But today, our world is dominated by a myriad of accessible and affordable technologies, and we can all agree there are benefits. Technology in everyday life helps us save time, […]

Filed Under: Deep Focus 1, Newsletter Tagged With: 2018, artificial intelligence, automatic speech recognition, Berlin, Closed Captioning, CompAsS, conferences, Deep Focus, Deep Focus Issue 1, Dr. Aljoscha Burchardt, Dr. Serenella Massidda, Dubbing, Languages & The Media, machine translation, Mara Campbell, Mazin Al-Jumaili, neural machine translation, Philip Klent, Ron van Broeckhoven, Shana Priesz, Sharyn Hopkins, Subtitling, technology, Volker Denkel, Volker Steinbiss

Professional Development Program: Preview and Trailers

August 10, 2019 By Webmaster

by Fernanda Brandao-Galea The Professional Development Program of the Audiovisual Division is a career-building opportunity for translators who want to know more about this branch of translation. If you want to build the skills required to enter the audiovisual field, this program might be for you. We plan to help audiovisual translators broaden their knowledge […]

Filed Under: Deep Focus 3, Newsletter Tagged With: 2019, Audiodescription, Closed Captioning, Deep Focus, Deep Focus Issue 3, Dubbing, Fernanda Brandao-Galea, Multimedia translation, Professional development, SDH, Subtitling, Video Game localization

Read my lips: Dubbing in the 1980s—A Lost Art?

August 10, 2019 By Webmaster

by Corinne Simon-Duneau Have you ever seen one of those cheap Kung Fu movies dubbed in English where the actor has closed his mouth and the dialogue continues or his lips are still moving and you hear nothing? During all the years I was working at what they grandly but justifiably called “dialogue adaptation,” we […]

Filed Under: Deep Focus 3, Newsletter Tagged With: 2019, 80s, Corinne Simon-Duneau, Deep Focus, Deep Focus Issue 3, Dubbing, French dubbing, lip-synching, rhythmo band

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