AVD

Audiovisual Division Part of the American Translators Association

A Division of the American Translators' Association
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Alex’s YBR

September 6, 2023 By Webmaster

by Alejandra Ramírez Olvera Crisis—or a miracle, depending on how you see it—is what got me into the world of AVT. Financial, emotional, and existential crisis. In 2008, as a recent college graduate with more questions than answers and the equivalent of a Summa Cum Laude in my pocket but completely burned out, I set […]

Filed Under: Newsletter, Yellow Brick Road Issue Tagged With: Alejandra Ramirez Olvera, Deep Focus, Deep Focus Yellow Brick Road Issue, Dubbing, YBR

Fede’s YBR

September 6, 2023 By Webmaster

by Frederic Chaume My yellow brick road, or camino de baldosas amarillas, as it was translated in Spain, started very early on, when I caught my father’s interest in languages. Then both real and metaphorical doors opened for me, just as they did for Dorothy in The Wizard of Oz. My interest in languages caused […]

Filed Under: Newsletter, Yellow Brick Road Issue Tagged With: Deep Focus, Deep Focus Yellow Brick Road Issue, Dubbing, Frederic Chaume, Universitat de València, YBR

Marie’s YBR

August 22, 2023 By Webmaster

by Marie Winnick That John Lennon saying, “Life is what happens when you’re busy making other plans,” is pretty much how I arrived at the front door of audiovisual translation. I could say the trajectory started in 2011. At that point, I was in some very difficult life circumstances and was looking for a lucrative […]

Filed Under: Newsletter, Yellow Brick Road Issue Tagged With: Closed Captioning, Deep Focus, Deep Focus Yellow Brick Road Issue, Dubbing, Marie Winnick, streaming services, Subtitling, template, University of Chicago, YBR

Britta’s YBR

August 22, 2023 By Webmaster

by Britta Noack How I got my feet wet in the audiovisual field I was working as a video game localization specialist at SOE. At the time, I oversaw a lot of in-game subtitle and dubbing projects. I was already pretty excited to work in a creative field such as gaming, and the combination of […]

Filed Under: Newsletter, Yellow Brick Road Issue Tagged With: Britta Noack, consistency, deep, Dubbing, media localization, mentoring, Subtitling, template, Video Game localization, Voice-Over, YBR, yell

Mara’s YBR

August 22, 2023 By Webmaster

When I was a teenager, my mother―a translator―got a job subtitling films for a dubbing company in Argentina that was owned by the parents of one of my classmates. I remember her working at home with VHSs, rewinding them a million times, typing up her subtitles on a green Olivetti typewriter, and then sending the […]

Filed Under: Newsletter, Yellow Brick Road Issue Tagged With: Closed Captioning, Deep Focus, Deep Focus Yellow Brick Road Issue, Dubbing, Mara Campbell, Netflix, QC, Subtitling, YBR

On the Audiovisual Radar

August 21, 2023 By Webmaster

How a Text Translator Can Become a Subtitler Presenter: Deborah Wexler Subject: Subtitling Where: CTTIC Summary: Deborah explored the differences between text translation and subtitling, subtitle formatting, the ins and outs of managing time and space constraints and how a text translator can begin training themselves in subtitling. https://www.cttic.org/   Oralidad, divino tesoro Presenters: Alberto […]

Filed Under: Deep Focus 13, Deep Focus 9, Events, Newsletter, On the Adiovisual Radar Tagged With: accessibility, Acoidán Méndez, Agnieszka Szarkowska, AI, Alberto Fernández, Alina Kaverina, Amparo Bravo, Ana Gabriela González Meade, Ana Julia Perrotti-García, Anabel Martínez, Ángeles Aragón, Anke Tardel, Anna Maria Martín, Anselmo Alonso, António Costa Valente, APTRAD, Astrid Oehme, ATA Webinar Series, ATRAE, Audiodescription, Aurora Martínez-Esparza Ramírez, automation, Beatriz Escudero, Begoña Ballester-Olmos, Belén Agulló, Borja Cobeaga, Candace Whitman, Carlos de Vega, Carme Mangiron, Carolina Sastre, CAT tools, Cathy Waibel, CITA, Cláudia Martins, Closed Captioning, creative media accessibility, creative subtitling, CTTIC, Danguole Satkauskaitė, David Riera, deaf and hard-of-hearing, Deborah Menezes Cornelio, DeborahWexler, Diana Díaz Montón, Dilma Machado, Dubbing, electronic subtitling, Èlia Sala, Eliana Franco, European Parliament, French, Gert Vercauteren, Glòria Drudis, Gonzalo Abril, GraÇa ChoraÃo, Helena Cotovio, humor, Interlingual Respeaking, interlingual subtitles, intralingual subtitles, Iris Schrijver, Isabelle Robert, Jackie Xiu Yan, Jara Escala, Jeff Davidson, Joel Snyder, Josélia Neves, Jurgita Astrauskienė, Kamile Vaupsaite, Kangte Luo, Kim Steyaert, Languages & The Media, Laurence Ibrahim Aibo, Lía Moya, Lithuania, localization, Lorenzo Beteta, Luís Azevedo, Luiz Fernando Alves, Maarten Verwaest, machine translation, Mara Campbell, María Martínez, Marta Baonza, Milagros Juan, Molly Yurick, Nina Reviers, Nora Díaz, Oriol Jara, Pablo Fernández Moriano, Pablo Muño, Pablo Romero-Fresco, Patricia Franco, Patrícia Tavares da Mata, Paul Filkin, pharma, QC, Quality, Quico Rovira-Beleta, Rafael Nimoi, Raquel Lucas de Sousa, Raquel Uzal, Rebecca Singh, Renato Barcelos, Rocío Broseta, Rocío Inés Varela Tarabal, Sandra Böhm, Sara Morna GonÇalves, Sara Ramos Pinto, Saravanan Theckyam, SDH, SDL Trados Subtitling Plug-In, Senne Van Hoecke, Sign language, Soledad Zarate, Spain, Spanish, Subtitling, Susana Barbosa, Susana Loureiro, Tiago Coimbra Nogueira, Tina Shortland, Tono Hernández, Trados, Vaishnavi Upadrasta, Valentina Stagnaro, Video Game localization, Volker Steinbiss, workflow, Yeray García, Yves Gambier, Zé Luís Rebel, Zoraida Pelegrina

The Audiovisual Translator Does Not Live by Subtitling Alone: How to Become a Dub Audio QC Operator in the Streaming Content Industry

August 21, 2023 By Webmaster

by Ana Gabriela González Meade Working for quality trend-setting streaming services providers⏤ and their major fulfillment partners⏤ to deliver quality translation products for the content they provide on their platforms, which includes dubbing as much as subtitling, has never been as challenging and demanding for audiovisual linguists. This session aimed to explain how they have […]

Filed Under: Deep Focus 13, Events, Newsletter Tagged With: 62nd ATA Conference, Ana Gabriela González Meade, ATA Conference, conference, Dubbing, language pools, linguistic standards, QC, quality control

Enterprise-grade subtitling tools for everyone

August 11, 2023 By Webmaster

by Alex Joffe According to Statista, the global localization industry has been enjoying steady growth over the past decade, almost doubling in size. The creative industries, which encompass arts and culture, marketing and advertising, media and publishing, as well as gaming, constitute the highest-growth sector globally in the localization space. Streaming content localization has been […]

Filed Under: Deep Focus 12, Newsletter Tagged With: Alex Joffe, Deep Focus 12, Dubbing, localization, Ooona Toolkit, software, Subtitling, SVOD, technology, video localization, Voice-Over, workflow

Uruguayan Translation and Interpreting Conference And Interactive Proposal

December 29, 2022 By Webmaster

by María Paula Plazas Continuing education is very important for all language professionals. It helps us improve our skills, leads to opportunities for career development, and can also contribute to more networking opportunities. These are the main purposes of the Congreso Uruguayo de Traducción e Interpretación (CUTI, Uruguayan Translation and Interpreting Conference), which was born […]

Filed Under: Deep Focus 11, Newsletter Tagged With: Audiodescription, Closed Captioning, conferences, Congreso Uruguayo de Traduccion e Interpretacion, continuing education, CUTI, deaf and hard-of-hearing, Deep Focus Issue 11, Dubbing, María Paula Plazas, SDH, Spanish, Subtitling

Localize the Planet

December 16, 2021 By Webmaster

by Mara Campbell and Sebastián Arias Audiovisual translation is full of challenges. Conveying meaning, nuance, intention, and things unsaid is not just “replacing words in the source language with their equivalent in the target”. But some projects stand out. Case in point: The History of Swear Words, a series that premiered on Netflix in January […]

Filed Under: Deep Focus 12, Newsletter Tagged With: Accessible Filmmaking, AI, Deep Focus 12, Dubbing, Kids in the Hall, lip-synching, localization, Mara Campbell, Monty Python, Netflix, Pablo Romero-Fresco, Peter Capusotto y sus videos, Regina Longo, Sebastián Arias, SNL, Spitting Image, Subtitling, The History of Swear Words, VOD

We Kicked off 2021 with 2 More Instagram Lives

December 16, 2021 By Webmaster

by Daniela Costa January: Dubbing with Elodie Powers We started 2021 by interviewing Elodie Powers, Director of Global Streaming and Broadcast at Keywords Studios. She shared with us how COVID-19 affected their dubbing and postproduction process and how her team dealt with new circumstances. The company has teams in China and Italy, so they had […]

Filed Under: Deep Focus 10, Events, Newsletter Tagged With: accessibility, Accessible Filmmaking, automatic live captioning, COVID-19, creative media accessibility, creative subtitling, Dubbing, Elodie Powers, IGTV, Instagram, Instagram Live, Interlingual Respeaking, intralingial live subtitling, Keywords Studios, lip-synching, live captioning, live subtitling, Pablo Romero-Fresco, Respeaking, Speech recognition softwares, technology

Behind-the- Scenes Hero: The Cinematic Universe of Quico Rovira-Beleta – Interview

December 16, 2021 By Webmaster

by Lucía Hernández When I meet Quico Rovira-Beleta for a chat in December, he begins by telling me that like many audiovisual translators of his generation, he didn’t go to school for audiovisual translation. “At the time, audiovisual translation programs didn’t exist,” he recounts. “I studied biology. Arachnology, actually. The study of spiders. Can you […]

Filed Under: Deep Focus 10, Newsletter Tagged With: DC Comics, Disney, Dubbing, intertextuality, Lucía Hernández, Marvel, MCU, Quico Rovira-Beleta, Spain, Star Trek, Star Wars

Arabic Audio Description: Challenges and Possibilities

December 13, 2021 By Webmaster

by Heba Safwat Alattar A Brief History of Arabic Audiovisual Translation Arabic audiovisual translation (AVT) appeared with the emergence of cinema in Egypt back in 1896. Early movies were accompanied by the voice of elmefahematy who would simultaneously interpret the intertitles of silent foreign movies and, later, foreign dialogues. The practice evolved to presenting the […]

Filed Under: Deep Focus 10, Newsletter Tagged With: Agnieszka Szarkowska, Anna Fernandez-Torne, Anna Jankowska, Anna Matamala, Arabic, Audiodescription, AVT MA, Centre for Archeology, Dubbing, Egyptian Ministry of Culture, Egyptian Museum, Gamal, guidelines, Hamad Bin Khalifa University, Kuwaiti Ministry of Information, Kuwaiti TV, Louise Fryer, Mai Ibrahim, Marrakech International Film Festival, Masar Almakfofeen, Media Access Group, Michal Milc, Netflix, Omero Tactile Museum, Orbit Showtime Network, OSN, Route for the Blind, SDH, Sign language, SKASE Journal for Translation and Interpreting, Subtitling, text-to-speech, The Journal of Specialised Translation, TTS

ATA 61 Recap: Translation Adaptation for Dubbing

April 12, 2021 By Webmaster

by Gabriela Lemoine How do you translate a script that is going to be used for dubbing? What is adaptation for synchronization? In this overview of my presentation at ATA61, I will summarize answers to these questions, drawing on examples from many real movies and TV shows dubbed in Spanish. These clips were generously provided […]

Filed Under: Deep Focus 9, Newsletter Tagged With: Adaptation, Dubbing, Spanish

Three Elements that Affect Subtitling Productivity

July 2, 2020 By Webmaster

by Catalina Espinoza Almost every audiovisual translator has been asked their daily productivity. In an effort to win clients, sometimes we rush to respond: “x” minutes a day. But it’s difficult to predict the complexity of a project knowing only how long the file is. The purpose of this article is to make it clear […]

Filed Under: Deep Focus 7, Newsletter Tagged With: 2020, Ana Moreno Peinado, Catalina Espinoza, Deep Focus, Deep Focus Issue 7, Dubbing, intertextuality, Julia Kristeva, non-scripted, origination, pivot language templates, productivity, scripted, Subtitling, The Bible, Timed master templates

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