By Britta Noack Welcome to the new AVD Mentoring Program, a program we are establishing for translators in good standing with ATA to learn more about audiovisual translation. Have you always wondered what it would be like to subtitle a movie, or are you already working in the field of audiovisual media and would like […]
Teaching an Online Language-Neutral AVT Course: Mission Impossible?
By Ana Lis Salotti Photo: Creative Commons CC0 1.0 Universal license. I have been teaching translation courses in American universities for the last four years, both online and in person. During my teaching career, I have learned a great deal, possibly more than my students. One such instance of remarkable learning for me was when […]
How Hybrid Technologies Will Make Media Translation Professionals More Competitive in the Era of Media Globalization
By Ivanka Vassileva The era of media globalization has brought about a strain on the content delivery supply chain. On one hand, filmmakers and media content creators are faced with a challenge. They have to quickly make their content available globally, translated in many different languages at the same time, in a fast, accurate, and […]
Automatic Speech Recognition Softwares: Will they replace audiovisual translators in the near future? (Part 1)
By Mara Campbell Let me start with a straight answer to the titular question so that you can continue reading with a light heart: No! Now that we can all breathe easily, I will elaborate. You might be familiar with the concept of Speech Recognition Software (SRS) if you use Siri, Alexa, or Google Now. […]
The Skinny on Payment for Audiovisual Translation
By Alexander C. Totz All things payment are such an essential part of audiovisual translation as I have come to learn in my decade plus of experience. It’s quite easy to rattle off all of this in hindsight. Even within our field, I’m convinced the business of this specialization is a rather unique animal indeed. […]
Time to Slow Down
by Aanand Dika “Quality means doing it right when no one is looking” – Henry Ford * Well, in our case then not only is the audience “looking”, they are indeed reading all that is translated on screen in the form of subtitles. So, for translators there can be no compromise in quality. But quality […]
Events in 2019 for Audiovisual Translators
By Sophie Céneray We are welcoming 2019 with great anticipation at the Audiovisual Division! Translators and interpreters have many ways of finding resources to develop their business and professional skills. It can be through reading newsletters and communications from associations they belong to or follow online, social media, colleagues, workshops, conferences, and much more. Audiovisual […]
Deep Focus 2: Editorial
By Ana Gabriela González Mead March 1st, 2019. Welcoming 2019 in style here at the AVD! With the launch of our very own Deep Focus newsletter’s second edition packed with engaging informative and educational articles as well as reviews on conferences and technologies. Contributions from experienced fellow translators provide a fresh outlook of the trade […]
Deep Focus 2: Letter from the Administrator
by Deborah Wexler In conversations about audiovisual translation, I often hear statements such as, “Clients don’t care about quality,” “Agencies don’t care about quality,” “Translators don’t care about quality,” and so on. This begs the question, who wants quality? And ultimately, who is responsible for it? First, let’s take a look at the audiovisual content […]