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Audiovisual Division Part of the American Translators Association

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ATA Audiovisual Division’s new Mentoring Program

August 13, 2019 By Webmaster

By Britta Noack Welcome to the new AVD Mentoring Program, a program we are establishing for translators in good standing with ATA to learn more about audiovisual translation. Have you always wondered what it would be like to subtitle a movie, or are you already working in the field of audiovisual media and would like […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Britta Noack, Deep Focus, Deep Focus Issue 2, mentee, mentor, Mentoring Program

Teaching an Online Language-Neutral AVT Course: Mission Impossible?

August 13, 2019 By Webmaster

By Ana Lis Salotti Photo: Creative Commons CC0 1.0 Universal license. I have been teaching translation courses in American universities for the last four years, both online and in person. During my teaching career, I have learned a great deal, possibly more than my students. One such instance of remarkable learning for me was when […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Ana Salotti, course, Deep Focus, Deep Focus Issue 2, feedback, NYU, Subtitling, teaching

How Hybrid Technologies Will Make Media Translation Professionals More Competitive in the Era of Media Globalization

August 13, 2019 By Webmaster

By Ivanka Vassileva The era of media globalization has brought about a strain on the content delivery supply chain. On one hand, filmmakers and media content creators are faced with a challenge. They have to quickly make their content available globally, translated in many different languages at the same time, in a fast, accurate, and […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Deep Focus, Deep Focus Issue 2, Hybrid media, Ivanka Vassileva, Subtitling

Automatic Speech Recognition Softwares: Will they replace audiovisual translators in the near future? (Part 1)

August 13, 2019 By Webmaster

By Mara Campbell Let me start with a straight answer to the titular question so that you can continue reading with a light heart: No! Now that we can all breathe easily, I will elaborate. You might be familiar with the concept of Speech Recognition Software (SRS) if you use Siri, Alexa, or Google Now. […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Deep Focus, Deep Focus Issue 2, Mara Campbell, Speech recognition softwares, Subtitling

The Skinny on Payment for Audiovisual Translation

August 13, 2019 By Webmaster

By Alexander C. Totz All things payment are such an essential part of audiovisual translation as I have come to learn in my decade plus of experience. It’s quite easy to rattle off all of this in hindsight. Even within our field, I’m convinced the business of this specialization is a rather unique animal indeed. […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Alexander C. Totz, Deep Focus, Deep Focus Issue 2, payment, Remuneration

Time to Slow Down

August 10, 2019 By Webmaster

by Aanand Dika “Quality means doing it right when no one is looking” – Henry Ford * Well, in our case then not only is the audience “looking”, they are indeed reading all that is translated on screen in the form of subtitles. So, for translators there can be no compromise in quality. But quality […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Aanand Dika, Deep Focus, Deep Focus Issue 2, Quality, Subtitling

Events in 2019 for Audiovisual Translators

August 10, 2019 By Webmaster

By Sophie Céneray We are welcoming 2019 with great anticipation at the Audiovisual Division! Translators and interpreters have many ways of finding resources to develop their business and professional skills. It can be through reading newsletters and communications from associations they belong to or follow online, social media, colleagues, workshops, conferences, and much more. Audiovisual […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, 60th ATA Conference, ATA Conference, Carol O’Sullivan, Conference on Translation and the Media, Deep Focus, Deep Focus Issue 2, Intermedia AVT Research Group, Intermedia conference, Jan-Louis Kruger, Media for All 8, Sophie Céneray, Stockholm University, The European Film Forum

Deep Focus 2: Editorial

August 10, 2019 By Webmaster

By Ana Gabriela González Mead March 1st, 2019. Welcoming 2019 in style here at the AVD! With the launch of our very own Deep Focus newsletter’s second edition packed with engaging informative and educational articles as well as reviews on conferences and technologies. Contributions from experienced fellow translators provide a fresh outlook of the trade […]

Filed Under: Deep Focus 2, Newsletter Tagged With: 2019, Ana G. González Meade, Deep Focus, Deep Focus Issue 2, Letter from the Editor

Deep Focus 2: Letter from the Administrator

August 10, 2019 By Webmaster

by Deborah Wexler In conversations about audiovisual translation, I often hear statements such as, “Clients don’t care about quality,” “Agencies don’t care about quality,” “Translators don’t care about quality,” and so on. This begs the question, who wants quality? And ultimately, who is responsible for it? First, let’s take a look at the audiovisual content […]

Filed Under: Deep Focus 2, From the Administrator, Newsletter Tagged With: 2019, DeborahWexler, Deep Focus, Deep Focus Issue 2, Letter from our Administrator, Quality

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60th ATA Conference 2018 2019 2020 accessibility Accessible Filmmaking Ana G. González Meade Ana Salotti Audiodescription Berlin Closed Captioning conferences COVID-19 deaf and hard-of-hearing DeborahWexler Deep Focus Deep Focus Issue 1 Deep Focus Issue 2 Deep Focus Issue 3 Deep Focus Issue 4 Deep Focus Issue 5 Deep Focus Issue 6 Deep Focus Issue 7 Deep Focus Issue 11 Dubbing Languages & The Media Letter from our Administrator Letter from the Editor Mara Campbell Media for All 8 mentor Mentoring Program Netflix Pablo Romero-Fresco pivot language templates Quality Respeaking SDH Software Series Speech recognition softwares Stockholm University Subtitling technology Timed master templates Video Game localization

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