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Audiovisual Division Part of the American Translators Association

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Deep Focus 12 – Letter from the Administrator

December 16, 2021 By Webmaster

Dear Audiovisual Translators, I wrote such a lengthy piece for you for this issue that Lucía, our newsletter proofreader, suggested adding it as an article instead of a letter. Therefore, you will find my take on subtitle timing principles in the body of Deep Focus. Instead, I will use this space to exhort all senior […]

Filed Under: Deep Focus 12, From the Administrator, Newsletter

Deep Focus 10: Letter from the Administrator

December 13, 2021 By Webmaster

Are interpreters or subtitlers better at respeaking? I was asked this question at ATA’s 60th Annual Conference in Palm Springs by our Distinguished Speaker that year, Pablo Romero Fresco. My answer, “Interpreters for sure.” Less than a year later, I got certified by the Universidade de Vigo as an interlingual respeaker (live subtitler). If you […]

Filed Under: Deep Focus 10, From the Administrator, Newsletter Tagged With: Agnieszka Szarkowska, DeborahWexler, Dragon Naturally Speaking, Hayley Dawson, Interlingual Respeaking, interpreters, live subtitling, Łukasz Dutka, Pablo Romero-Fresco, Respeaking, Rome Respeaking Conference, Universidade de Vigo, University of Antwerp

Deep Focus 9: Letter from the Administrator

March 30, 2021 By Webmaster

What Does “Plot-pertinent” Mean in Audiovisual Translation? To close this year, I wanted to examine a term that aims to be specific but often ends up being ambiguous. This term is thrown around in our industry when dealing with several things, like sound effects, songs, and on-screen text. I want to talk about the latter. […]

Filed Under: Deep Focus 9, From the Administrator, Newsletter Tagged With: OST, plot pertinent

Deep Focus 8: Letter from the Administrator

January 22, 2021 By Webmaster

Taming your Response to Feedback Do you like negative feedback? Do you wait for it with excitement like you wait for that special package you ordered to arrive at your door? If not, you’re not alone. Nobody likes feedback. It’s daunting and weighs heavily on our shoulders. It stirs our emotions. It makes our heart […]

Filed Under: Deep Focus 8, From the Administrator, Newsletter

Deep Focus 7: Letter from our Administrator

July 2, 2020 By Webmaster

Dear readers, It has been a very sad few weeks. We have seen the power of the freedom of expression and protest in action, and in the middle of a pandemic no less. But we have also seen abuse by the authorities. Instead of sharing some personal thoughts like I normally do, I want to […]

Filed Under: Deep Focus 7, From the Administrator, Newsletter Tagged With: 2020, DeborahWexler, Deep Focus, Deep Focus Issue 7, Letter from our Administrator

Deep Focus 6: Letter from our Administrator

May 11, 2020 By Webmaster

by Deborah Wexler Dear readers, In these unthinkable times, we are being reminded of the fragility of life. As we try to absorb the news, the uncertainty affects our day cycles, sleep cycles, mental health, income and, in some cases, causes severe hardship. Some of us are lucky to be at home with our families. […]

Filed Under: Deep Focus 6, From the Administrator, Newsletter Tagged With: 2020, COVID-19, DeborahWexler, Deep Focus, Deep Focus Issue 6, Letter from our Administrator

Deep Focus 5: Letter from our Administrator

January 12, 2020 By Webmaster

Learning and Breaking the Rules By Deborah Wexler After the ATA Conference this year, I stayed in beautiful Palm Springs for a couple of days to see the sights. I wasn’t disappointed with the three fantastic places I visited: the Indian Canyons, the Palm Springs Art Museum, and its Architecture and Design Center. In the […]

Filed Under: Deep Focus 5, From the Administrator, Newsletter Tagged With: 2019, 60th ATA Conference, creativity, DeborahWexler, Deep Focus, Deep Focus Issue 5, Letter from our Administrator, rules

Deep Focus 4: Letter from our Administrator

September 18, 2019 By Webmaster

Quality’s Enemy in Subtitling: Peripheral Errors by Deborah Wexler When audiovisual translators receive suggestions from the reviewer, files with track-changes, template changes, etc., they need to review the subtitle in context before making or accepting changes. If they don’t, the odds of introducing mistakes into the files grow dramatically. An example from a Tagalog to […]

Filed Under: Deep Focus 4, From the Administrator Tagged With: 2019, DeborahWexler, Deep Focus, Deep Focus Issue 4, errors, format, Letter from our Administrator, Quality, Subtitling

Deep Focus 1: Letter from the Administrator

August 13, 2019 By Webmaster

by Deborah Wexler During the 59th ATA Conference in New Orleans, a colleague asked me, “What was the motivation that drove a group of translators to create an audiovisual division in the ATA?” I sat for a minute, pondering. “Many different factors motivated each of us,” I said. He then asked, “Well, what do you […]

Filed Under: Deep Focus 1, From the Administrator, Newsletter Tagged With: 2018, DeborahWexler, Deep Focus, Deep Focus Issue 1, Letter from our Administrator, mentoring

Deep Focus 2: Letter from the Administrator

August 10, 2019 By Webmaster

by Deborah Wexler In conversations about audiovisual translation, I often hear statements such as, “Clients don’t care about quality,” “Agencies don’t care about quality,” “Translators don’t care about quality,” and so on. This begs the question, who wants quality? And ultimately, who is responsible for it? First, let’s take a look at the audiovisual content […]

Filed Under: Deep Focus 2, From the Administrator, Newsletter Tagged With: 2019, DeborahWexler, Deep Focus, Deep Focus Issue 2, Letter from our Administrator, Quality

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