by Aanand Dika “Quality means doing it right when no one is looking” – Henry Ford * Well, in our case then not only is the audience “looking”, they are indeed reading all that is translated on screen in the form of subtitles. So, for translators there can be no compromise in quality. But quality […]
Events in 2019 for Audiovisual Translators
By Sophie Céneray We are welcoming 2019 with great anticipation at the Audiovisual Division! Translators and interpreters have many ways of finding resources to develop their business and professional skills. It can be through reading newsletters and communications from associations they belong to or follow online, social media, colleagues, workshops, conferences, and much more. Audiovisual […]
Deep Focus 2: Editorial
By Ana Gabriela González Mead March 1st, 2019. Welcoming 2019 in style here at the AVD! With the launch of our very own Deep Focus newsletter’s second edition packed with engaging informative and educational articles as well as reviews on conferences and technologies. Contributions from experienced fellow translators provide a fresh outlook of the trade […]
Deep Focus 2: Letter from the Administrator
by Deborah Wexler In conversations about audiovisual translation, I often hear statements such as, “Clients don’t care about quality,” “Agencies don’t care about quality,” “Translators don’t care about quality,” and so on. This begs the question, who wants quality? And ultimately, who is responsible for it? First, let’s take a look at the audiovisual content […]
Professional Development Program: Preview and Trailers
by Fernanda Brandao-Galea The Professional Development Program of the Audiovisual Division is a career-building opportunity for translators who want to know more about this branch of translation. If you want to build the skills required to enter the audiovisual field, this program might be for you. We plan to help audiovisual translators broaden their knowledge […]
Software Series 2: OOONA Toolkit Review
by Ana Salotti This is the second installment of AVD technology column. You will notice a different format, a review instead of an interview. We think this makes for an easier, more thorough read. For this issue, I’ll review Ooona Toolkit, by Ooona Tools (https://ooona.ooonatools.tv). Ooona Toolkit is an easy-to-use, web-based software for the creation, […]
Automatic Speech Recognition Softwares: Will they replace audiovisual translators in the near future? (Part 2)
by Mara Campbell Since writing the first part of my article, I have been busy testing new automatic speech recognition (ASR) tools and comparing results. I have to admit that some softwares are quite impressive and could be considered a very helpful tool for subtitlers and captioners. Again, my test clip was from the comedy […]
Pivot Language Templates in Audiovisual Translation: Friends or Foes?
by Vanesa Álvarez Ortiz In these globalized and competitive times, some big players in the AVT industry rely heavily upon pivot language templates to make English the source language of all translation, eliminating less common combinations. The use of these timed master subtitles has as many advantages as disadvantages both for subtitle vendors and translators. […]
Read my lips: Dubbing in the 1980s—A Lost Art?
by Corinne Simon-Duneau Have you ever seen one of those cheap Kung Fu movies dubbed in English where the actor has closed his mouth and the dialogue continues or his lips are still moving and you hear nothing? During all the years I was working at what they grandly but justifiably called “dialogue adaptation,” we […]
On Subtitling, or Ignore the Plane and Truck and We’ll All Be Fine
by Alexander C Totz By this point in time, the entire T&I field can be epitomized by the iconic, climactic scene from Alfred Hitchcock’s North by Northwest. In this scene, Cary Grant is hunted down in broad daylight in a field by an airplane and nearly dies. And then the truck, but I’m getting ahead […]
Looking forward to Media for All 8!
by Mara Campbell In just a few days, Stockholm will be swarming with audiovisual professionals from all areas who will be attending the Media for All 8 conference at the Institute for Interpreting and Translation Studies at the Department of Swedish Language and Multilingualism at the main campus of Stockholm University. The Media for All […]
Deep Focus 3: Editorial
by Ana G. Gonzáles Meade Dear Audiovisual Division members: Summer and our third edition launched simultaneously! For this issue we gathered an array of material authored by key practicing professionals, articles that aim to keep our readers updated on the latest developments in the audiovisual translation field. We gave our newsletter a bit of a […]
Deep Focus 3: Letter from our Administrator
by Deborah Wexler According to Merriam-Webster, “Homeostasis is a relatively stable state of equilibrium or a tendency toward such a state between the different but interdependent elements or groups of elements of an organism, population, or group.” In our field, the goal of translation agencies should be to grow and achieve maturity through homeostasis. Let […]
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